Sr Product Marketing Manager

Accountabilities

• • Develop and refine differentiated platform positioning and messaging for payer-market audiences, translating complex technology and clinical capabilities into clear, outcome-driven value propositions.
  • Define go-to-market strategies for new products, capabilities, and market expansions, including target segments, launch sequencing, cross-functional coordination, and success metrics.
  • Coordinate launch activities across Product, Sales, Marketing, Customer Success, and other relevant teams to ensure strong execution and field adoption.
  • Develop thought leadership around payer-market trends and use market insights to strengthen commercialization strategies.
  • Partner with Product and Commercial leadership on pricing and packaging strategies that support scalable growth.
  • Create launch messaging, sales tools, executive presentations, enablement materials, and other resources that help enterprise sales teams communicate differentiated value.
  • Support complex RFP responses and strategic opportunities by developing compelling positioning, reusable messaging frameworks, and executive-ready materials.
  • Develop payer-facing resources that enable health plan clients to effectively communicate program value to their employer-group customers.
  • Gather and incorporate field feedback to continuously improve sales tools, messaging, and go-to-market programs.
  • Track and analyze launch and sales-enablement performance to identify opportunities for optimization and improve commercialization outcomes.
  • Maintain competitive battlecards and positioning guidance while monitoring healthcare, payer, and digital health market trends.
  • Partner with Product teams to understand roadmap priorities, upcoming launches, and evolving capabilities.
  • Collaborate with Performance Marketing to align campaign messaging with payer positioning and broader go-to-market objectives.
  • Work with Customer Success and clinical teams to develop credible customer proof points, outcomes, and compelling narratives.
  • Coordinate with Sales Enablement to support internal training, field readiness, and consistent communication of product value.

  Requirements

  • 8+ years of product marketing or related B2B marketing experience, preferably in complex enterprise environments.
  • Deep knowledge of healthcare IT, digital health, payer markets, or closely related healthcare technology sectors.
  • Demonstrated experience supporting enterprise sales organizations and complex, multi-stakeholder sales cycles.
  • Proven ability to translate technical, clinical, or complex product capabilities into clear buyer value and differentiated messaging.
  • Experience developing go-to-market strategies, sales enablement materials, product positioning, and marketing content for sophisticated buying environments.
  • Strong understanding of enterprise healthcare buyers, particularly payer organizations and their commercial priorities.
  • Demonstrated ability to support strategic deals, RFP responses, client presentations, and other high-value commercial opportunities.
  • Strong cross-functional leadership and project management skills, with the ability to coordinate initiatives across Product, Sales, Marketing, Customer Success, clinical, and proposal teams.
  • Excellent written and verbal communication skills, including the ability to develop executive-ready narratives and compelling customer-facing materials.
  • Strong analytical and strategic thinking, with the ability to use market, competitive, and performance insights to inform marketing decisions.
  • Ability to work independently, prioritize multiple initiatives, and execute effectively in a fast-paced environment.
  • Strong stakeholder management skills and the ability to influence teams without relying solely on formal authority.

  Benefits

  • Base salary range of $136,170–$166,430, with the final offer determined by factors including skills, experience, education, specialization, and other objective considerations.
  • Potential eligibility for an annual performance-based bonus.
  • Potential eligibility for short-term variable compensation and long-term incentives, depending on the role and compensation structure.
  • Flexible Personal Time Off.
  • 401(k) employer match.
  • Competitive medical, dental, and vision insurance plans.
  • Paid parental leave, including maternity and paternity leave.
  • Employee Stock Purchase Program.
  • Complimentary access to telehealth services and digital healthcare programs.
  • Free subscription to the Calm app.
  • Tuition Assistance Program.
  • Pet insurance.
  • Virtual-first work environment with work-life flexibility, including Summer Fridays and designated Mental Health Days.
  • Opportunities for professional development, learning, and career growth.
  • A collaborative and inclusive culture focused on innovation, accountability, integrity, and meaningful impact in healthcare.