Sr Product Marketing Manager

About The Position

In this role, you will play a key role in crafting compelling messaging and strategies to drive business impact for G-P’s global employment platform. This role requires a deep understanding of the competitive landscape, our products, and the customer to create messaging and positioning that resonates with target audiences.

You will lead product launches and design marketing strategies that drive feature adoption and engagement, specifically for G-P’s platform capabilities that span products and users. With a heavy focus on feature adoption and cross-sell, you will initiate product-led growth strategies to promote G-P’s advanced AI capabilities. Partnering with cross-functional teams across Product Management, Marketing, and Sales, you will ensure alignment and collaboration to achieve measurable success.

What You Will Do

• Customer Empathy and Value Creation Messaging
  • Build a deep understanding of G-P’s customers, their pain points, and their goals.
  • Develop compelling, differentiated value propositions.
  • Act as the voice of the customer, ensuring all marketing efforts a...