Sr. Product Manager - RCS & Rich Messaging

Accountabilities:

• • Own the end-to-end RCS product roadmap, covering sender registration, verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, pricing, and packaging.
  • Define strategies to drive RCS adoption, including customer segmentation, activation triggers, migration paths from SMS/MMS, and product positioning across messaging channels.
  • Monitor developments across carriers, RCS Business Messaging, aggregators, regional providers, device ecosystems, and emerging standards, translating market changes into product priorities.
  • Lead international market expansion by assessing carrier readiness, device penetration, regulatory requirements, commercial viability, provider coverage, and competitive positioning.
  • Define launch criteria and phased rollout plans while coordinating readiness across Engineering, Compliance, Billing, Support, Marketing, Sales, and Customer Success.
  • Improve sender and agent registration and brand-verification experiences, reducing onboarding friction and accelerating time-to-first-message while maintaining compliance and sender reputation.
  • Define rich messaging experiences including cards, carousels, suggested replies and actions, media, templates, and campaign workflows.
  • Design reliable fallback and channel-orchestration experiences across RCS, SMS, and MMS, balancing customer experience, delivery, formatting, and cost considerations.
  • Develop pricing and monetization strategies, analyze unit economics and margins, and identify opportunities for cost optimization and revenue growth.
  • Establish and track product success metrics including activation, message volume, engagement, delivery performance, revenue, margin, and retention impact.
  • Partner with Marketing, Sales, Customer Success, and Enablement to develop positioning, launch plans, documentation, training materials, and adoption programs.
  • Use customer research, product analytics, experimentation, SQL, dashboards, and market intelligence to identify opportunities, diagnose adoption barriers, and guide product decisions.
  • Collaborate with Engineering, Design, Finance, Compliance, and external partners to translate customer and business needs into scalable product solutions.

  Requirements:

  • 7+ years of Product Management experience within SaaS, CPaaS, telecommunications, platform technology, or related environments.
  • Demonstrated success launching and scaling customer-facing products, preferably within an emerging or rapidly evolving technology ecosystem.
  • Strong understanding of messaging channels and their economics, with SMS/MMS experience required and RCS, WhatsApp, or other rich messaging experience strongly preferred.
  • Proven experience with pricing, packaging, monetization, usage-based models, or other commercial product strategies.
  • Experience managing external technology ecosystems involving carriers, aggregators, platform providers, or other third parties whose capabilities and roadmaps influence product decisions.
  • Experience expanding products into new countries or regions, including market readiness assessments and phased international launches.
  • Strong analytical capabilities, including experience with SQL, BI tools, dashboards, product analytics, experimentation, or comparable data-driven methodologies.
  • Ability to balance customer requirements, technical limitations, regulatory and compliance considerations, and commercial objectives.
  • Excellent written and verbal communication skills, with the ability to influence executives, technical teams, customers, and cross-functional stakeholders.
  • Strong ownership, accountability, prioritization, and execution skills in a fast-paced environment with multiple concurrent initiatives.
  • Familiarity with RCS Business Messaging, agent registration, rich messaging, A2P compliance, sender registration frameworks, or carrier ecosystems is a strong advantage.
  • Knowledge of messaging aggregators, multi-provider routing, channel fallback, international messaging markets, or regional carrier relationships is beneficial.
  • Experience with usage-based billing, margin analysis, revenue growth initiatives, APIs, webhooks, event-driven architectures, or platform products is a plus.
  • Experience working within remote, globally distributed teams and high-growth B2B SaaS environments is advantageous.

  Benefits:

  • Fully remote role based in India.
  • Opportunity to own a high-impact product with significant influence on messaging adoption, revenue, engagement, and retention.
  • Fast-paced, lean working environment focused on rapid experimentation, continuous improvement, and swift product delivery.
  • Opportunity to work with large-scale messaging infrastructure and a global customer base.
  • Exposure to international markets, carrier and aggregator ecosystems, and emerging conversational messaging technologies.
  • Collaborative environment with cross-functional teams spanning Product, Engineering, Design, Compliance, Finance, Marketing, Sales, and Customer Success.
  • Strong emphasis on employee well-being and a people-first culture.
  • Opportunity to develop expertise in scaling B2B SaaS products and building products for agencies, SMBs, and enterprise customers.
  • Well-funded and profitable organization with opportunities for professional growth and meaningful product ownership.
  • Equal opportunity workplace committed to an inclusive and diverse environment.