Sr. Partner Marketing Manager

Accountabilities:

• • Develop and execute joint marketing and growth plans for priority partners, adapting programs to partner types, routes to market, target audiences, and shared revenue objectives.
  • Build strong relationships with partner marketing, product, and sales teams to identify opportunities, remove barriers, and drive coordinated action.
  • Collaborate closely with Partner Sales to align marketing programs with commercial priorities and revenue goals.
  • Identify partner enablement gaps and create or adapt messaging, content, sales playbooks, training materials, campaigns, and portal resources.
  • Enable partner sellers to understand and confidently communicate the value of complex solutions to their customers and prospects.
  • Collaborate with Digital Marketing and regional Field Marketing teams to develop integrated demand-generation campaigns across digital channels, content, webinars, events, and partner-owned platforms.
  • Support the acquisition, launch, and activation of new partners through targeted campaigns developed in collaboration with Sales and Marketing.
  • Support partner events, webinars, and other regional activation initiatives.
  • Track partner engagement, campaign performance, partner-sourced and partner-influenced pipeline, conversion, and revenue impact.
  • Use performance data to optimize campaigns, identify successful approaches, and scale effective programs across partners and regions.
  • Provide clear performance updates, insights, and recommendations to Marketing, Sales, and other stakeholders while improving visibility into partner marketing contribution.

  Requirements:

  • Significant B2B marketing experience, including direct experience in partner, channel, alliance, or ecosystem marketing.
  • Demonstrated success developing and executing external partner programs that contributed to pipeline, revenue, or partner activation.
  • Experience creating integrated demand-generation campaigns across digital channels, content, webinars, events, and partner-owned platforms.
  • Strong understanding of indirect sales models, partner journeys, and different routes to market.
  • Ability to translate complex products and solutions into clear, relevant messaging and content for partners.
  • Experience developing partner enablement resources such as playbooks, training materials, campaigns, content, and portal resources.
  • Confidence working directly with partner marketing, sales, and product teams.
  • Experience using CRM, marketing automation, analytics, and partner platforms to measure engagement, pipeline, and campaign performance.
  • Strong relationship-building, communication, organization, and project-management skills.
  • Ability to influence and coordinate internal and external stakeholders without direct authority.
  • Experience in enterprise SaaS, cybersecurity, digital identity, fraud prevention, fintech, or financial services is preferred.
  • Experience supporting global partner ecosystems across different regions and partner types is a plus.
  • Familiarity with partner relationship management and partner marketing automation platforms is desirable.
  • Experience with account-based marketing or joint go-to-market programs is beneficial.
  • Experience using AI-enabled marketing tools for content creation, campaign execution, or performance analysis is a plus.
  • Proactive, collaborative, commercially minded, and data-driven, with the ability to move comfortably between strategic planning and hands-on execution.
  • Strong communicator who can simplify complex solutions and create compelling partner-ready messaging.
  • Adaptable and comfortable collaborating across regions, cultures, and different types of partner organizations.
  • Preferred location is within the U.S. East Coast time zone.

  Benefits:

  • Flexible virtual-first work environment, with the option to work remotely or from an office.
  • Healthcare plan options, including universal, supplemental, and private healthcare coverage depending on location.
  • Retirement or pension plan contributions.
  • Stock plan participation.
  • Life event and disability coverage.
  • Generous annual leave and company holidays.
  • Volunteer time off.
  • E-learning opportunities and tuition reimbursement.
  • Hackathons and opportunities for continuous professional development.
  • Home office setup allowance.
  • Additional optional benefits may include pet insurance, identity theft protection, and legal assistance.
  • Opportunities to work on high-impact B2B marketing initiatives across a global partner ecosystem.
  • Collaborative environment focused on innovation, learning, meaningful work, and career growth.