Sr. Marketing Specialist (ABM)

Bounteous is a global AI Services firm where agentic engineering and human experience converge to deliver transformative business outcomes for the enterprise. We help organizations design, build, and scale AI-driven products, platforms, and processes. With more than 5,000 team members worldwide, Bounteous delivers AI that sticks, powering adoption and outcomes that move organizations from experimentation to true transformation. Bounteous is backed by New Mountain Capital, a New York-based growth-oriented investment firm that emphasizes business building.

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role & Responsibilities

• Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
• Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
• Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
• Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
• Coordinate campaign planning, creative development, and execution with internal teams and agency partners
• Manage and optimize paid campaigns across social, search, display, and intent-based platforms
• Ensure digital ABM efforts are well coordinated with offline field and event initiatives
• Maintain accurate account lists and segmentation using firmographic, technographic, and intent data
• Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting
• Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI
• Support and mentor one team member while remaining deeply involved in execution

Preferred Qualifications

• Strong experience in B2B demand generation or account-based marketing
• Hands-on experience with ABM platforms, CRM, and marketing automation tools
• Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools
• Solid understanding of B2B buying groups and complex sales cycles
• Comfortable operating at both strategic and tactical levels
• Strong project management and cross-functional collaboration skills
• Data-driven mindset with experience interpreting performance insights
• Clear communicator who thrives in fast-paced, team-oriented environments