Sr. Marketing Operations Specialist

Accountabilities:

• • Set up, test, QA, and launch marketing campaigns across email, webinars, and events using Customer.io, including building dynamic emails with HTML and Liquid.
  • Maintain accurate, reliable marketing data across Salesforce and Customer.io, including lead capture, enrichment, routing, and lifecycle workflows.
  • Administer, troubleshoot, and continuously optimize the marketing technology ecosystem, including Customer.io, Salesforce, Clay, Cargo, and Tray.io.
  • Build, manage, and improve automation workflows in Tray.io supporting sales-led and product-led growth motions, including lead routing, lifecycle triggers, and cross-system data synchronization.
  • Support monthly and ad hoc reporting, campaign performance analysis, dashboards, and insights that help inform marketing and revenue decisions.
  • Document, standardize, and streamline campaign operations, lead management, attribution, and other marketing processes to improve scalability and repeatability.
  • Partner with growth, sales, and revenue operations teams to coordinate campaign execution, improve pipeline quality, and assess program impact.
  • Take ownership of projects from scoping through execution and delivery, maintaining clear task tracking, timelines, and stakeholder communication.
  • Proactively identify data quality problems, operational inefficiencies, and process gaps, then collaborate with relevant teams to implement effective solutions.
  • Develop reusable email modules, campaign templates, and operational processes that enable faster execution with minimal rework.
  • Learn and master the core marketing technology stack quickly, with the expectation of independently managing campaign builds and QA within the first 45 days.
  • Take ownership of at least one automation workflow end-to-end and maintain dependable data flows between core marketing and CRM platforms.

  Requirements:

  • 3–5 years of experience in marketing operations, revenue operations, marketing technology, or a closely related field.
  • Bachelor’s degree in marketing, business, analytics, or a related discipline, or equivalent relevant professional experience.
  • Demonstrated experience working with marketing technology, digital marketing operations, and marketing data analytics.
  • Advanced proficiency in Liquid code for dynamic email content, including the creation and maintenance of scalable, reusable email modules.
  • Hands-on experience with Salesforce and Customer.io or comparable CRM and marketing automation platforms.
  • Strong proficiency with Excel or Google Sheets and confidence working with marketing data.
  • Experience with automation and workflow platforms such as Tray.io, Zapier, or similar tools is highly valuable.
  • Strong analytical, organizational, and attention-to-detail skills, with a consistent focus on accuracy and data quality.
  • Ability to independently own projects from planning and execution through delivery with minimal supervision.
  • Strong project management skills, including prioritization, task tracking, deadline management, and stakeholder coordination.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.
  • A proactive, self-starting approach and willingness to identify problems and propose solutions without waiting for direction.
  • Comfortable working in a fast-paced, iterative environment where speed, ownership, experimentation, and deliverables are highly valued.
  • Experience in B2B SaaS or technology environments is preferred.
  • Experience supporting blended sales-led and product-led growth models, event operations, or sales engagement platforms is a plus.
  • Familiarity with AI-assisted development tools such as Cursor and AI/LLM platforms including Claude, ChatGPT, or Gemini is advantageous.

  Benefits:

  • Base salary: $83,130–$115,000 USD, depending on experience, expertise, and location.
  • Potential additional compensation through bonuses, variable pay/OTE, and equity.
  • Comprehensive benefits package, with offerings varying according to employment type and location.
  • Flexible work environment, including fully remote opportunities and access to hybrid-hub environments depending on role and location.
  • Opportunity to work at the intersection of marketing operations, automation, data, and revenue growth.
  • Exposure to modern marketing technologies including CRM, marketing automation, data enrichment, and workflow automation platforms.
  • Career development opportunities in a fast-paced, technology-driven environment.
  • Opportunity to collaborate closely with marketing, sales, growth, and revenue operations professionals.
  • Applications are expected to remain open through December 17, 2026, or until the position is filled; early applications are encouraged.