Sr. Marketing Manager, Product-Led Growth, Legal & Insurance

What We’re Looking For

The Senior Marketing Manager, Product-Led Growth for ChartSwap Insights will own the end-to-end PLG motion for the product — from acquisition through activation, adoption, and expansion. This role sits at the intersection of Marketing, Product, and Customer Success, and is accountable for moving users efficiently through a self-serve funnel, deepening product engagement, and converting usage signals into revenue.

Where traditional demand gen ends at the MQL, this role goes further: instrumenting the full customer lifecycle, designing in-product and out-of-product touchpoints that drive activation and feature adoption, and partnering with Sales and CS on upsell motions grounded in real product usage data.

This is an individual contributor role with end-to-end ownership of the PLG growth engine for ChartSwap Insights. There may be future opportunities to scale the function as the product and its motion mature.

What You Will Do

• Acquisition & Demand Generation: Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics. Build a sustainable, efficient acquisition engine tuned for self-serve conversion.
• Activation & Onboarding: Design and execute lifecycle programs that get new users to first value as quickly as possible. Partner with Product on in-product onboarding, and own out-of-product nurture, email sequences, and activation campaigns.
• Adoption & Engagement: Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns. Identify drop-off points in the user journey and design experiments to reduce friction and deepen engagement.
• Upsell & Expansion: Translate product usage signals into expansion revenue. Define what a Product-Qualified Lead (PQL) looks like for ChartSwap Insights, build the systems to surface them, and partner with Sales and CS on the handoff and conversion motion. Run upgrade, cross-sell, and expansion campaigns.
• Customer Lifecycle Strategy: Own the full lifecycle map — acquisition through retention and expansion. Identify the highest-leverage moments to influence user behavior, and orchestrate the right message in the right channel at the right time.
• Funnel Analytics & Experimentation: Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion. Run a steady cadence of experiments and report results to leadership in plain language.
• Cross-Functional Partnership: Partner closely with Product on roadmap inputs informed by funnel data, with Customer Success on retention and expansion plays, and with Sales on PQL conversion. Serve as the connective tissue between the product and the go-to-market motion.
• Positioning & Messaging Support: Work with Product Marketing to ensure ChartSwap Insights' positioning translates clearly into every lifecycle touchpoint — from landing pages to in-app prompts.