Sr. Marketing Campaign Analyst, Lifecycle Marketing

Accountabilities:

• • Execute multi-channel lifecycle campaigns: Build, launch, monitor, and optimize campaigns across email, SMS, push, and direct mail, translating campaign briefs into audience segments, creative configurations, workflows, and launch plans.
  • Develop automated customer journeys: Configure journeys triggered by customer behavior, lifecycle stages, product events, and business rules, while managing timelines, approvals, dependencies, and launch readiness.
  • Manage campaign quality and QA: Thoroughly test templates, links, tracking, personalization, targeting, suppressions, triggers, data logic, rendering, and end-to-end workflows to ensure accurate and compliant communications.
  • Support email development: Create and maintain HTML email templates, dynamic content, personalization logic, and responsive or hybrid email experiences where applicable.
  • Drive testing and optimization: Set up A/B tests, holdouts, and other experiments, analyze campaign performance, and recommend improvements to targeting, timing, messaging, personalization, and channel mix.
  • Troubleshoot and resolve issues: Partner with Marketing Technology, Analytics, Product, and Engineering teams to diagnose platform, data, rendering, workflow, and integration issues.
  • Coordinate cross-functional execution: Work with Marketing, Product, Analytics, Engineering, Design, Content, Legal, and Compliance stakeholders to clarify requirements, manage risks, remove blockers, and deliver campaigns on time.
  • Improve operational processes: Maintain campaign documentation, checklists, naming conventions, templates, and best practices while identifying opportunities to make campaign execution more scalable, consistent, and efficient.
  • Use customer insights to improve programs: Apply behavioral data and campaign results to refine segmentation and execution, turning learnings into repeatable improvements for future lifecycle initiatives.

  Requirements:

  • 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within a B2C or fintech environment.
  • Hands-on marketing automation experience, ideally with Iterable or comparable platforms such as Braze, Salesforce Marketing Cloud, Marketo, Responsys, or Cordial.
  • Strong multi-channel campaign expertise, including email, SMS, push, segmentation, personalization, triggering, QA, tracking, and deliverability.
  • Technical email development skills, including practical experience with HTML and CSS for template creation, updates, troubleshooting, and rendering QA.
  • Experience working with customer data, including attributes, event data, segmentation filters, suppression logic, campaign tracking, data flows, JSON, API integrations, and event-based architectures.
  • Knowledge of dynamic content and scripting, such as Handlebars, AMPscript, Liquid, or similar templating languages.
  • Testing and analytics capabilities, with experience supporting A/B tests and using campaign performance data to identify actionable optimization opportunities.
  • Strong organizational and project management skills, with the ability to manage multiple campaigns, timelines, priorities, dependencies, and stakeholders simultaneously.
  • Exceptional attention to detail and quality, particularly when handling customer data, personalization, compliance requirements, and multi-channel communications.
  • Strong written and verbal communication skills, with the ability to collaborate effectively across technical and non-technical teams.
  • Customer-focused and proactive mindset, with the ability to anticipate risks, clarify ambiguous requirements, take ownership, and propose practical solutions.
  • Preferred: Experience in fintech, financial services, or another regulated industry; familiarity with mobile lifecycle marketing, including push and in-app messaging; experience with responsive or hybrid HTML emails; and knowledge of consent, deliverability, and customer communication compliance.
  • Preferred: Bachelor's degree or equivalent practical experience.

  Benefits:

  • Remote work: Fully remote position.
  • Inclusive workplace: Opportunity to work within a diverse, equitable, and inclusive environment that encourages employees to contribute their perspectives.
  • Career development: Senior individual contributor opportunity with meaningful ownership over lifecycle marketing execution and process improvement.
  • Cross-functional exposure: Collaborate closely with Marketing, Product, Analytics, Engineering, Design, Legal, Compliance, and Marketing Technology teams.
  • Mission-driven environment: Contribute to customer engagement programs designed to help people make progress toward their financial goals.
  • Additional details: The source job description does not specify a salary range or additional benefits for this position.