Sr. Manager, Performance Marketing

Accountabilities:

• • Own the paid media strategy and execution across Google, Bing, LinkedIn, YouTube, Reddit, and emerging advertising channels, continuously optimizing spend toward qualified pipeline and ROI.
  • Audit and rebuild existing paid programs, eliminate inefficient spend, rebalance investment across channels, and develop an evergreen acquisition strategy.
  • Manage the full buyer journey from discovery and education through conversion, ensuring paid programs effectively support both demand capture and demand creation.
  • Lead SEO, AEO, and GEO initiatives, increasing visibility across traditional search engines and AI-driven discovery platforms such as AI Overviews, ChatGPT, and Perplexity.
  • Develop and execute SEO and AI-visibility roadmaps covering competitor pages, category opportunities, long-tail queries, and content optimized for AI discovery.
  • Own conversion rate optimization, including landing pages, offers, conversion paths, and experimentation designed to improve acquisition and trial performance.
  • Establish a structured test-and-learn program across creative formats, audiences, offers, messaging, and channels, using clear hypotheses and measurable outcomes.
  • Partner with creative and growth teams to develop performance-focused assets and improve downstream conversion.
  • Own channel-level measurement and reporting, including spend pacing, CPL, cost per opportunity, and pipeline generated per marketing dollar.
  • Maintain strong UTM, attribution, and CRM reporting practices in partnership with Marketing Operations, ensuring budget decisions are based on reliable pipeline data rather than platform-level vanity metrics.
  • Manage the performance marketing budget and external agencies or vendors, clearly communicating the financial rationale and expected trade-offs behind investment decisions.
  • Test and evaluate new acquisition channels, scaling those that demonstrate meaningful results while quickly discontinuing those that do not.
  • Build trusted weekly reporting that enables marketing and sales leadership to make informed decisions about channel performance and budget allocation.
  • Develop the performance marketing team and operating model as investment and business scale increase.

  Requirements:

  • 5+ years of experience owning performance marketing or paid acquisition within a high-growth B2B software environment, with hands-on expertise across Google Ads, LinkedIn, and Bing.
  • Strong full-funnel measurement capabilities, including UTMs, attribution, CRM-connected reporting, Salesforce, pipeline measurement, and ROI optimization.
  • Working knowledge of SEO and AI-era search visibility, including AEO/GEO and how buyers increasingly use AI-generated answers alongside traditional search.
  • Proven experience with CRO and landing-page optimization, including testing pages, offers, audiences, and creative to deliver measurable conversion improvements.
  • A demonstrated builder mentality, with experience creating new programs, auditing existing systems, and rebuilding underperforming acquisition engines rather than simply maintaining established programs.
  • Experience managing a $1M+ annual marketing budget and external agency or vendor relationships.
  • Strong analytical judgment and the ability to connect channel activity to pipeline, CAC, ROI, and broader business outcomes.
  • Excellent communication skills, including the ability to explain performance, defend budget decisions, and communicate trade-offs clearly to executive stakeholders.
  • Comfortable operating as a player-coach, balancing strategic ownership with hands-on execution in advertising platforms and analytics.
  • Highly proactive, entrepreneurial, and comfortable working with ambiguity in a fast-moving environment.
  • Nice to have: experience in financial services or wealth management.
  • Nice to have: experience with YouTube Demand Gen, Reddit, community-driven paid programs, ABM platforms such as 6sense, Marketo, or intent-data solutions.

  Benefits:

  • Competitive compensation package.
  • Equity participation.
  • Comprehensive health and wellness benefits.
  • Remote-friendly working arrangement within the United States.
  • Flexible time off.
  • Opportunities for professional growth and increased ownership as the organization scales.
  • Opportunity to work in a high-growth, AI-focused environment with direct influence on pipeline, customer acquisition, and category development.
  • A culture built around high velocity, world-class execution, and direct, kind, no-drama collaboration.