Sr. Manager, Paid Media (Remote UK)

You Will:

Architect and Define Global Paid Media Strategy

• Set the vision and architect the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.
• Drive enterprise and mid-market pipeline growth through strategic channel investments in LinkedIn Ads, Google Ads, Meta Ads, and emerging channels.
• Develop full-funnel media plans directly aligned to regional revenue targets and segment priorities.
• Govern the multi-million dollar media budget, focusing on maximizing ROI and translating spend into predictable pipeline and revenue contribution.

Drive Measurable Revenue and Performance Optimization

• Establish the core KPIs, shifting the focus from lead volume to measurable pipeline, revenue, and customer acquisition impact.
• Lead ongoing testing strategy (creative, messaging, audience, bidding, landing pages) to continually improve conversion rates and cost efficiency across all campaigns.
• Partner with Marketing Operations to ensure accurate attribution and measurement across channels.
• Utilize data to identify scaling opportunities and proactively mitigate performance risks to protect the media portfolio.

Leadership and Team Development

• Elevate reporting to deliver clear, actionable, and data-driven narratives to senior leadership and executives.
• Manage and mentor paid media team members, focusing on career development and strategic growth.
• Establish and enforce operational rigor, best practices, and comprehensive documentation to ensure function-wide excellence and scalability.

Cross-Functional Influence and Alignment

• Serve as the domain expert and strategic advisor for cross-functional partners, coordinating with Product Marketing and Campaign teams to ensure messaging alignment.
• Direct Creative teams on developing high-performing ad formats tailored to channel and audience.
• Collaborate with regional marketing teams to localize campaign strategies for global markets and optimize performance based on geo and segment nuances.
• Perform other duties as assigned

You Have:

• 10+ years of B2B digital advertising experience, preferably in SaaS
• 4+ years of people management experience
• Deep expertise in LinkedIn Ads, Google Ads, and programmatic buying
• Proven track record of managing large media budgets and driving measurable pipeline and revenue growth
• Strong analytical skills with experience in attribution and marketing analytics
• Excellent cross-functional communication and stakeholder management skills