Sr. Manager of Growth Marketing

Accountabilities

• • Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual and quarterly strategies aligned with broader revenue objectives.
  • Identify and develop new growth opportunities that balance member needs, client priorities, and business objectives.
  • Build and execute omnichannel acquisition strategies, optimizing audience segmentation, channel mix, budgets, and campaign performance to maximize ROAS and LTV:CAC.
  • Establish testing roadmaps focused on improving demand generation, enrollment, engagement, and subscription conversion.
  • Partner with Sales, Client Relations, Growth Operations, Finance, and other business teams to support pipeline development, establish revenue targets, monitor budgets, and adapt strategies based on performance.
  • Lead conversion rate optimization initiatives across websites, landing pages, enrollment journeys, wellness experiences, and subscription pathways, including A/B and multivariate testing.
  • Work with Product and UX teams to identify and eliminate friction throughout the customer journey.
  • Own CRM and lifecycle marketing programs across email, SMS, mobile, and in-app channels, covering onboarding, activation, upsell, renewal, and win-back initiatives.
  • Use behavioral insights and personalization to improve engagement, retention, lifetime value, and churn performance.
  • Partner with Marketing Analytics to establish KPIs, reporting frameworks, attribution models, and performance dashboards covering acquisition, conversion, retention, revenue, and profitability.
  • Analyze customer behavior, funnel performance, and predictive insights to guide investment decisions and identify opportunities for sustainable growth.
  • Prepare executive-level presentations and recommendations that clearly communicate strategy, results, insights, and next steps.
  • Foster a culture of creativity, accountability, experimentation, and continuous improvement while strengthening collaboration across the broader organization.
  • Track key performance indicators including new memberships, subscription revenue, CAC, ROAS, LTV:CAC, conversion rates, retention, churn, marketing-sourced revenue, pipeline contribution, and lifecycle engagement.

  Requirements

  • 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related field.
  • Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare, consumer services, or other recurring-revenue businesses.
  • Strong expertise in paid media, lifecycle marketing, CRM, conversion rate optimization, marketing analytics, and full-funnel growth strategy.
  • Proven ability to achieve ambitious customer acquisition, engagement, and revenue targets through measurable marketing programs.
  • Deep understanding of customer journeys, attribution, marketing automation, experimentation methodologies, and performance measurement.
  • Experience developing segmentation strategies and personalized campaigns that improve customer conversion and retention.
  • Strong analytical and problem-solving skills, with the ability to translate data and customer behavior into actionable growth strategies.
  • Excellent cross-functional collaboration and communication skills, with the ability to influence Sales, Product, Finance, Analytics, Operations, and other stakeholders.
  • Experience managing marketing budgets and making investment decisions based on ROAS, CAC, LTV, and broader business performance.
  • Bachelor's degree in Marketing, Business, Analytics, Communications, or a related discipline is preferred, or equivalent professional experience.
  • Experience in fitness, health clubs, wellness, Medicare, employer health, healthcare services, or consumer subscription businesses is preferred.
  • Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services is a plus.
  • Familiarity with platforms such as Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM technologies is preferred.
  • Experience managing partnerships, referral programs, and membership-focused marketing initiatives is advantageous.
  • A hands-on, commercially minded leadership style with a strong focus on measurable outcomes, continuous testing, and customer value.

  Benefits

  • Salary range of $88,700–$124,200, with compensation determined by qualifications, skills, competencies, and experience.
  • Competitive overall compensation package with potential company bonus opportunities.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan with company match.
  • Generous paid time off.
  • Free gym membership providing access to more than 13,000 fitness locations across the United States.
  • Additional employee benefits and wellness-focused resources.
  • Opportunity to contribute to meaningful growth initiatives focused on improving member engagement, health, and long-term customer outcomes.
  • Collaborative, cross-functional environment with opportunities for professional growth and leadership development.