Sr. Manager, Marketing Programs and Communications

Accountabilities:

• • Develop and execute integrated, multi-channel marketing plans across campaigns, webinars, email nurture, social media, content, events, and corporate communications, ensuring programs are delivered on time and within budget.
  • Translate go-to-market strategies into measurable marketing initiatives designed to support new business acquisition, customer retention, expansion, and revenue growth.
  • Manage paid and earned media and partner programs, including sponsored content, newsletters, webinars, video, and publisher initiatives, overseeing execution from creative development through performance reporting.
  • Draft and distribute press releases while managing relationships with agencies, analysts, media outlets, publishers, and other external communications partners.
  • Develop executive visibility and thought-leadership programs that strengthen brand awareness, market credibility, and industry positioning.
  • Establish and maintain consistent brand voice and messaging across websites, social media, press relations, marketing materials, and internal communications.
  • Measure and report campaign performance against engagement, lead conversion, marketing-qualified lead, pipeline, and other relevant business objectives.
  • Use data and performance insights to continuously optimize campaigns, improve marketing effectiveness, and prioritize high-impact initiatives.
  • Develop and implement customer retention and expansion programs designed to strengthen existing relationships and identify upsell and cross-sell opportunities.
  • Collaborate with product marketing, sales, executive leadership, and other cross-functional stakeholders to align marketing programs with business priorities.
  • Manage projects, timelines, budgets, agencies, freelancers, and other external resources while maintaining high execution standards.
  • Mentor team members and contribute to a collaborative, results-oriented marketing culture.

  Requirements:

  • 5–7+ years of B2B marketing experience, preferably within technology or SaaS environments, with demonstrated expertise spanning marketing communications and campaign execution.
  • At least 2 years of experience in healthcare or healthcare SaaS is required.
  • Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related discipline.
  • Proven success developing and executing integrated, multi-channel marketing programs from strategy through delivery, consistently meeting deadlines and budget expectations.
  • Strong understanding of digital marketing, email marketing, social media, content, webinars, events, corporate communications, paid media, earned media, and demand generation.
  • Excellent verbal, written, and executive communication skills, with the ability to create clear, persuasive messaging for diverse audiences.
  • Strong storytelling abilities and the capacity to develop compelling content that supports brand positioning and business objectives.
  • Experience using website CMS, marketing automation, and CRM platforms such as Webflow, WordPress, HubSpot, Marketo, or Salesforce.
  • Strong project management and stakeholder management skills, with the ability to lead cross-functional initiatives through influence rather than direct authority.
  • Data-fluent approach with the ability to analyze campaign performance, interpret marketing metrics, and make informed optimization decisions.
  • Experience mentoring team members and managing freelancers, agencies, media partners, or other external resources.
  • Highly organized, self-directed, adaptable, and comfortable operating in a fast-paced environment with changing priorities.
  • Strong collaborative mindset and ability to build trusted relationships with internal and external stakeholders.
  • Willingness and ability to travel periodically for industry events, company meetings, or team collaboration as needed.

  Benefits:

  • Competitive annual salary of $135,000–$160,000, with compensation varying based on geographic market, job-related knowledge, skills, and experience.
  • Medical, dental, and vision benefits.
  • 401(k) plan with employer match.
  • Generous paid time off (PTO) plan.
  • Opportunity to work on high-impact B2B marketing programs within the healthcare technology space.
  • Exposure to executive communications, thought leadership, demand generation, customer expansion, and integrated marketing initiatives.
  • Opportunity to collaborate with cross-functional teams and external partners while developing strategic and hands-on marketing expertise.