Sr. Manager, Lifecycle Acquisition

About You

Nutrafol is seeking a Senior Manager, Lifecycle Acquisition to own end-to-end strategy and execution of our lifecycle marketing programs that drive new customer acquisition. This is a hands-on leadership role sitting within our Growth organization and reporting into the VP, Performance Marketing, where you'll set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.

You're the right person for this role if you think in systems, move fluidly between strategic planning and hands-on execution, have a proven track record of using first-party data to drive measurable acquisition outcomes, and thrive on developing people and building a high-performing team in a high growth company.

Responsibilities

• Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.
• Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing. Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
• Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization.
• Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams.
• Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline.
• Develop Lead-generation strategy and measurement.
• Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.

Requirements

• 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company
• Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting