Sr. Manager, Business Applications Administration - 11524

About the Role

As the Domain Owner for Lead-to-Opportunity (L2O), you are the architect and primary driver of the revenue funnel’s engine. This is a high-impact, "Player-Coach" role responsible for the end-to-end lifecycle—from lead capture and enrichment to opportunity closure. In addition to managing the roadmap and actively designing, configuring, and troubleshooting within Salesforce, you will directly manage and mentor a technical team of Salesforce Developers and Business Systems Analysts (BSAs). You ensure pipeline accuracy, system scalability, and a seamless user experience while fostering a high-performing, empowered engineering and analysis pod.

What You'll Do

1. Domain & Strategic Ownership

• End-to-End Lifecycle Management: Own the full L2O process, including lead capture, enrichment, automated routing, qualification, and opportunity stage management.
• Architectural Evolution: Partner with business leaders and architects to define the target state architecture, ensuring the system evolves ahead of business growth.
• Tech Stack Governance: Act as the gatekeeper against "tool sprawl" and technical debt by maximizing existing platform capabilities before adding new vendors.

2. Team Leadership & People Management (Developers & BSAs)

• Direct Management: Lead, mentor, and develop a dedicated pod of Salesforce Developers and Business Systems Analysts.
• Resource & Capacity Planning: Allocate work efficiently across your team, balancing complex architectural builds with daily operational support and minimizing burnout.
• Technical & Functional Coaching: Elevate the team's capabilities. Guide developers on Apex/LWC best practices and scalable architecture; coach BSAs on translating complex stakeholder asks into airtight, precise user stories and technical requirements.
• Performance & Growth: Conduct regular 1:1s, manage performance reviews, and build clear career progression paths for your direct reports.

3. Hands-On Salesforce Technical Delivery

• Salesforce Engineering: Lead the design and configuration of Sales Cloud (Leads, Campaigns, Opportunities, Accounts, Contacts) alongside your development team.
• Automation: Build and maintain complex Flows, lead assignment rules, queues, and workflows.
• Data Integrity: Oversee Master Data Management (MDM) within the L2O domain to ensure clean, deduplicated, and enriched data.

4. Ecosystem & Integration Management

• Marketing-to-Sales Alignment: Own the integration with Marketing Automation Platforms (Marketo) and manage conversion logic.
• Boundary System Oversight: Manage specialized tools including LeanData (routing), ZoomInfo/D&B (enrichment), Clari (Forecasting), Snowflake/Tableau (analytics layers), and several others in the GTM tech Stack.
• Vendor Accountability: Ensure all third-party tools are delivering measurable ROI and are integrated with high technical standards.

5. Operational Excellence

• Drive continuous improvement and operational efficiency across the L2O domain.