Sr Lifecycle Product Marketing Manager

About the Role

Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio.

This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you.

Build and Optimize Customer Lifecycle Journeys

• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria.
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases.
• Improve time-to-value through automated, guided adoption programs.

Drive Expansion and Net Revenue Retention

• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline.
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
• Influence multi-product attach, expansion ARR, and renewal readiness.

Reduce Churn by Reinforcing Customer Value

• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products.
• Build messaging frameworks that proactively reinforce value and risk mitigation.

Lead Lifecycle Insights, Signals, and Analytics

• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps.
• Identify friction points and partner with Product and PMM to prioritize improvements.

Strengthen Customer Advocacy and Proof

• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes.
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.

Key Impact Expectations

Within 90 Days

• Develop a strong understanding of Kaseya's product portfolio, customer base, and lifecycle marketing infrastructure.
• Build relationships with key stakeholders across Marketing, Product, Customer Success, and Sales.
• Identify quick wins to drive adoption and expansion through targeted campaigns.