Sr. GTM AI Architect

About Invoca:

Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Team:

Our Revenue Systems, Data & AI team is responsible for building and powering the infrastructure of our revenue engine. We own the GTM tech stack, data architecture, and automation layer that enables scalable, efficient execution across Sales, Marketing, and Customer Success. As we continue to evolve in an AI-driven landscape, we are focused on embedding intelligence directly into our workflows to drive better decisions, improve productivity, and accelerate revenue outcomes.

About the Role:

We're seeking a highly technical, innovative, and forward-thinking Sr. GTM AI Architect to lead the design and deployment of AI-driven capabilities across our GTM tech stack. This is a senior individual contributor role responsible for embedding AI directly into revenue workflows to enable smarter decision-making, automate manual processes, and improve execution across Sales, Marketing, and Customer Success.

You'll act as both a builder and operator, translating a deep understanding of GTM workflows into practical AI systems. While we already leverage AI across our systems, this role was created to go deeper — providing dedicated focus to scale those efforts and drive adoption of the highest-impact, field-facing use cases.

This role reports to the Senior Director, Revenue Systems, Data & AI within the Revenue Operations, Strategy & Enablement team, with close partnership across the GTM organization.

You Will: 

• GTM AI Strategy & Use Case Development — Identify and prioritize high-impact AI use cases across Marketing, Sales, and Customer Success in partnership with Revenue Operations, aligning initiatives with business priorities to improve field productivity, conversion, and customer outcomes
• AI Workflow Design & Deployment — Design and implement AI-driven workflows and agentic solutions across the GTM tech stack, embedding AI into core processes like pipeline inspection, lead prioritization, deal coaching, and customer engagement — practical, scalable, and built for field adoption
• Automation & Intelligence Layer — Build and scale automation and intelligence layers on top of Salesforce and the broader GTM stack, leveraging LLMs and modern AI tools to evolve manual processes into intelligent, automated workflows
• Systems & Architecture Partnership — Integrate AI into platform design in close collaboration with Systems & Architecture, ensuring alignment with data models, governance standards, and long-term architecture
• Data & Signal Utilization — Leverage GTM data to power AI-driven insights and workflows, ensuring high-quality inputs and outputs for confident decision-making
• Continuous Innovation & Experimentation — Stay ahead of AI and GTM technology trends by rapidly evaluating, testing, and scaling new tools and approaches.

You Have:

• 8–12+ years of experience across RevOps, GTM systems, software engineering, or technical roles in B2B SaaS
• Strong hands-on experience with AI/ML, LLMs, and automation frameworks
• Deep experience with Salesforce and modern GTM tech stacks 
• Strong technical skills (e.g., Python,