Sr Growth Marketing Lead

Accountabilities:

• • Execute integrated, multi-channel demand generation campaigns aligned with pipeline, revenue, and strategic business objectives.
  • Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and other digital channels.
  • Support always-on marketing programs that increase engagement, accelerate pipeline, and improve conversion throughout the funnel.
  • Coordinate campaign timelines, deployment, assets, and execution across internal teams and external agency partners.
  • Align campaigns with funnel stages, audience segmentation, account priorities, and commercial goals.
  • Execute ABM programs targeting strategic enterprise and high-priority accounts, including segmentation, personalization, targeting, and engagement monitoring.
  • Partner with Sales and Sales Operations to connect ABM activities with account priorities and pipeline objectives.
  • Operate marketing automation and Martech platforms such as Pardot, Demandbase, Mutiny, Salesforce, or comparable technologies.
  • Coordinate campaign deployment, tracking, lead routing, audience management, nurture journeys, and attribution with Marketing Operations.
  • Support lead scoring alignment and the development of automated, segmented customer journeys.
  • Monitor engagement, MQLs, SQLs, influenced pipeline, conversion rates, ROI, and other campaign performance indicators.
  • Identify opportunities for optimization through testing, audience refinement, channel analysis, and performance insights.
  • Prepare campaign reports, dashboards, and recommendations for marketing and commercial leadership.
  • Contribute to improved funnel visibility, attribution, and performance measurement.
  • Collaborate with Product Marketing on positioning, messaging, go-to-market priorities, and campaign strategy.
  • Work with digital content teams on campaign assets, landing pages, conversion paths, and customer journeys.
  • Partner with Sales Operations on targeting, CRM insights, attribution, and funnel reporting.
  • Coordinate with communications and corporate affairs teams to align campaigns with broader brand, events, and thought-leadership initiatives.

  Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
  • 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing.
  • Proven experience executing integrated marketing campaigns with measurable pipeline and commercial impact.
  • Strong hands-on experience with marketing automation and Martech platforms such as Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar tools.
  • Demonstrated experience with ABM strategies, nurture programs, lifecycle marketing, and funnel-based campaign execution.
  • Solid understanding of lead lifecycle management, marketing attribution, funnel reporting, and pipeline measurement.
  • Experience executing digital channels including email, webinars, paid search, paid social, retargeting, and nurture campaigns.
  • Strong analytical abilities with the capacity to interpret campaign data, identify trends, and translate insights into optimization actions.
  • Excellent project management and organizational skills, with the ability to coordinate multiple campaigns and stakeholders simultaneously.
  • Strong written and verbal communication skills and the ability to collaborate effectively across Marketing, Sales, Operations, and Communications.
  • Highly execution-oriented, detail-focused, commercially minded, and comfortable working in a performance-driven environment.
  • Healthcare, diagnostics, biotechnology, medical technology, life sciences, or another related industry background is strongly preferred.

  Benefits:

  • Remote work environment within the United States.
  • Competitive compensation package.
  • Opportunities to work on high-impact growth marketing and pipeline-generation initiatives.
  • Exposure to advanced marketing automation, ABM, CRM, and digital marketing technologies.
  • Collaborative environment with cross-functional partnership across Marketing, Sales, Operations, and Communications.
  • Career development opportunities within a growing organization.
  • Travel requirements of up to 15%.
  • Inclusive workplace committed to equal employment opportunity and diversity.
  • Reasonable accommodations available throughout the application process.