Sr. Experiential Event Manager

Accountabilities:

• • Own the end-to-end planning, execution, and optimization of executive events, field programs, flagship events, and experiential activations aligned with revenue objectives.
  • Translate go-to-market priorities into structured, audience-centric event programs with clear objectives, KPIs, messaging, and measurable outcomes.
  • Design and deliver high-quality in-person, virtual, and hybrid experiences while maintaining consistent brand, operational, and attendee experience standards.
  • Integrate events into broader account-based marketing and go-to-market campaigns rather than treating them as standalone activities.
  • Partner with sales leadership, revenue marketing, and field teams to identify priority accounts and buying groups and support targeted pre-event engagement strategies.
  • Establish effective post-event follow-up processes that drive engagement, sales acceleration, and measurable pipeline contribution.
  • Provide sales and marketing stakeholders with visibility into event performance, engagement insights, and opportunities for optimization.
  • Manage relationships with venues, agencies, vendors, and strategic partners while maintaining strong budget control, quality standards, and cost efficiency.
  • Maintain detailed project plans, timelines, budgets, and cross-functional coordination across marketing, content, product, operations, and other stakeholder groups.
  • Leverage marketing technology and data platforms to improve audience targeting, registration quality, attendee engagement, and performance tracking.
  • Collaborate with ABX, product marketing, demand generation, content, growth, and marketing operations teams to align experiences with broader business objectives.
  • Influence cross-functional stakeholders without direct authority by bringing expertise, clear frameworks, and actionable recommendations.
  • Analyze program performance and translate results into insights, best practices, and recommendations that can improve future experiential initiatives and scale successful approaches across regions.

  Requirements:

  • 8–12 years of experience in field marketing, experiential marketing, or event marketing, preferably within a B2B SaaS environment.
  • Deep expertise in account-based marketing/account-based experience (ABM/ABX) and field marketing strategy and execution.
  • Demonstrated success using events and experiential programs to influence pipeline, revenue, engagement, and sales outcomes.
  • Strong executive presence with the ability to communicate credibly and effectively with senior leaders and strategic stakeholders.
  • Proven experience partnering closely with sales, revenue, and go-to-market teams.
  • Strong analytical and data-driven mindset, with the ability to evaluate performance metrics and turn findings into actionable recommendations.
  • Excellent project management capabilities, including experience managing complex timelines, budgets, vendors, partners, and multiple concurrent initiatives.
  • Strong attention to detail and a high standard for delivering polished, memorable customer and prospect experiences.
  • Ability to operate independently in a fast-paced, evolving environment while adapting quickly when priorities change.
  • Hands-on, proactive, energetic, and accountable approach with a strong ownership mindset.
  • Excellent collaboration and communication skills, with the ability to influence across functions and work effectively without direct authority.
  • Familiarity with marketing technology platforms such as Salesforce, Marketo, 6sense, and related event, ABX, and marketing analytics tools is preferred.
  • Comfortable experimenting with new technologies and approaches to improve targeting, engagement, measurement, and operational efficiency.

  Benefits:

  • Base salary range of $101,275.50–$148,537.40 USD, with actual compensation determined by factors including location and experience.
  • Potential additional compensation through a bonus program or commission plan.
  • Potential stock options, subject to applicable approvals.
  • Comprehensive health insurance coverage.
  • Life and disability insurance.
  • 401(k) retirement savings plan with employer matching.
  • Paid time off, paid holidays, and quarterly self-care days.
  • Paid parental leave.
  • Remote-friendly work environment with equipment and support for effective collaboration.
  • Learning and development opportunities, including access to LinkedIn Learning.
  • Wellness education and initiatives supporting personal well-being and growth.
  • Employee resource group activities and opportunities to build an inclusive, connected workplace.
  • Opportunity to work on innovative, data-driven experiential marketing programs with strong exposure to sales, marketing, and executive stakeholders.