Sr Director, Product Marketing and Strategy

Headquarters: US Based - Remote ABOUT THE ROLE: Reporting to the Chief Product Officer, the Senior Director of Product Marketing & Strategy is responsible for shaping Accela’s outbound product narrative, market positioning, and go‑to‑market readiness across our portfolio. This role blends strategic product marketing with market intelligence, ensuring that customer needs, competitive dynamics, and market signals inform how Accela positions its solutions and prioritizes portfolio investments. This leader partners closely with Product, Marketing, Sales, Customer Success, and Finance to drive cohesive, market-informed storytelling and support Accela’s growth in govtech. SPECIFIC RESPONSIBILITIES Market & Competitive Strategy Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities. Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy. Provide structured input into strategic conversations with Product and Executive leadership. Product Marketing and Outbound Strategy Own product positioning, value propositions, and solution messaging across priority products and verticals. Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives. Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling. Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations. Pricing, Packaging, and Monetization Collaborate with Product, Sales, and Finance on pricing and packaging discussions. Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers. Assess how competitors and adjacent markets structure pricing; offer data-driv