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Smartsheet
Sr. Director, Field Marketing AMS
marketingfull-time -REMOTE, USA-
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
general
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About the role
What You’ll Do
- Own Americas field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
- Lead the team responsible for field marketing, regional programs, and partner marketing across Americas
- Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
- Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
- Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales and Partner
- Partner closely with Americas Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
- Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to Americas markets
- Build repeatable field marketing programs and execution frameworks that scale across Americas markets
- Own NA budget allocation, investment prioritization, and ROI accountability across field programs
- Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes
- Lead change through evolving operating models, new processes, and shifting expectations across Marketing and Sales teams
- Ensure consistent execution while allowing flexibility for country- and market-specific needs
- Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
- Represent Americas Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to influence global strategy
- Other duties as assigned
You Have
- 12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions
- Proven track record of building and scaling field marketing teams, programs, and operating models
- Demonstrated success driving pipeline creation, acceleration, and revenue impact in com
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