Sr. Director, Enterprise Measurement

About You

We are seeking a Senior Director, Enterprise Measurement to define and lead how performance is measured across the business. This role defines both what we measure and how measurement is experienced, ensuring our approach is modern, scalable, and embedded into how decisions are made.

This role is part of the Enterprise Measurement Center of Excellence and operates at the intersection of strategy, analytics, and execution, aligning Analytics, Finance, Marketing, Product, and Operations around a shared measurement approach. You will elevate measurement maturity across the organization through clear standards, governance, and enablement, and drive adoption through influence rather than authority.

This role is critical to establishing enterprise-level measurement rigor, formalizing metric governance, and improving the speed, clarity, and accessibility of insights across the organization. Success requires moving beyond dashboards to build measurement systems that shape how the organization prioritizes investments, evaluates performance, and drives growth.

You’ll report into the SVP, Enterprise Measurement & Business Management, and will oversee a team of three across Business Intelligence.

Responsibilities

Enterprise Measurement & Strategy

• Define and maintain north star metrics and KPI hierarchies across the business
• Establish standardized measurement frameworks for key initiatives (growth, retention, product, channels)
• Partner with leadership to translate business goals into clear success metrics, guardrails, and OKR alignment
• Require that all major initiatives are defined by clear success metrics, KPI structures, and measurement plans prior to execution

Metric Governance & Accountability

• Establish and enforce enterprise metric governance, including ownership, definitions, and change management
• Define clear accountability for metric integrity across teams and systems
• Serve as the central authority for metric definitions and measurement standards across the organization
• Ensure consistent application of metric definitions across reporting, planning, and decision-making

Decision Systems & Insights

• Design measurement outputs for decisions, not just visibility
• Build KPI trees and diagnostic frameworks that enable root-cause analysis and action
• Translate performance into clear narratives, tradeoffs, and recommendations for leadership

Standardization, Scale & Data Partnership

• Reduce