Sr. Director, Consumer Intelligence & Strategy​

<p class="p1"><strong>WHO ARE WE?</strong></p>

<p class="p1">We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes <a href=" class="s1">OLLY, </span></a><a href=" class="s1">SmartyPants</span></a> and future acquisitions to come! This position's home company is OLLY.​</p>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1,"335562766":4,"335562767":0,"335562768":4,"335562769":0}"><strong><span data-scheme-color="@B91C87,," data-usefontface="true" data-contrast="none">THE ROLE: SENIOR DIRECTOR - CONSUMER INTELLIGENCE AND STRATEGY</span></strong>​</p>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":2.2}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">At OLLY and </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">SmartyPants</span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">, we believe the best growth strategies start with a deep understanding of people. As Senior Director, Consumer Intelligence & Strategy, you </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">will lead OLLY/SPV's Consumer Intelligence & Strategy function, </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">setting</span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> the consumer and growth intelligence agenda and ensuring consumer understanding directly </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">shapes growth choices, innovation priorities, and commercial decisions.</span>​</p>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":2.2}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">This role sits at the center, partnering across Brand, Innovation, Sales, eCommerce, Finance, and Marketing to ensure our most important decisions are rooted in </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">consumer understanding and actionable intelligence. You will lead a team responsible for consumer insights, analytics, foresight, AI-enabled intelligence capabilities, and </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">performance measurement </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">while also connecting growth analytics, commercial intelligence, and enterprise decision support into a more integrated view of where the </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">business should focus. </span><span data-scheme-color="@000000,," data-usefontface="false" data-contrast="none">This leader will connect consumer understanding, growth analytics, commercial and retail intelligence, foresight, and AI-enabled systems into an </span><span data-scheme-color="@000000,," data-usefontface="false" data-contrast="none">integrated enterprise capability that helps OLLY/SPV make smarter growth decisions, prioritize investments, and stay ahead of emerging consumer and market shifts.</span>​</p>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":2.2}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">More than a traditional insights leader, you are a strategic business partner who translates consumer, shopper, cultural, commercial, and business intelligence into </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">growth strategies, innovation priorities, investment decisions, and enterprise learning. </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">You do not simply respond to questions from the business</span></p>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1,"335562766":4,"335562767":0,"335562768":4,"335562769":0}"><strong><span data-scheme-color="@B91C87,15," data-usefontface="true" data-contrast="none">KEY RESPONSIBILITIES:</span></strong>​</p>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1}"><strong><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">Consumer Intelligence & Strategy Leadership</span></strong>​</p>

<ul>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Define and lead OLLY/SPV consumer intelligence strategy and </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">multi-year enterprise intelligence agenda.</span>​</li>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Serve as the </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">voice and champion of the consumer </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">across the organizations, ensuring decisions are grounded in consumer </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">understanding and market reality.</span>​</li>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Translate consumer, shopper, cultural, commercial, and business intelligence into actionable recommendations that shape </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">brand strategy, innovation priorities, campaign development, investment decisions, and growth outcomes.</span>​</li>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Partner closely with the leadership teams to identify strategic opportunities, risks, and future growth platforms, </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">influencing </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">organizational strategies, and long-term growth priorities.</span>​</li>

</ul>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1}"><strong><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">Growth, Brand & Innovation Strategy</span></strong>​</p>

<ul>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Guide the development of brand, innovation, and commercial strategies through deep consumer understanding and foresight.</span>​</li>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Identify emerging consumer needs, cultural shifts, category trends, and whitespace opportunities that can fuel future growth.</span>​</li>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.1}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Lead strategic synthesis across consumer research, analytics, trend intelligence, and business performance to shape long-</span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">term priorities.</span>​</li>

<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1.7}"><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none"> Support innovation pipeline development by identifying unmet needs, opportunity territories, </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">and the consumer problems most </span><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">worth solving.</span>​</li>

</ul>

<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":0.96,"335562766":4,"335562767":10,"335562768":4,"335562769":1}"><strong><span data-scheme-color="@000000,," data-usefontface="true" data-contrast="none">Analytics & Business Performance</span></strong>​</p>

<ul>