Sr Digital Advertising Consultant

Accountabilities

• • Manage assigned advertising accounts throughout the full lifecycle, including onboarding, ongoing account management, optimization, and performance reviews.
  • Serve as a trusted digital advertising consultant by understanding each client's business objectives and aligning advertising strategies with their goals.
  • Develop monthly and quarterly advertising strategies in collaboration with clients and translate those strategies into measurable initiatives.
  • Execute, monitor, optimize, and present the results of digital advertising campaigns across Search Engine Marketing, Display, Social, and Video channels.
  • Maintain strong client relationships and consistently meet or exceed retention and service-level expectations.
  • Respond promptly to client and internal requests while ensuring commitments and deliverables are completed within established service-level agreements.
  • Manage advertising budgets effectively and ensure campaigns remain aligned with client performance objectives.
  • Identify opportunities to expand and enhance clients' advertising portfolios through new channels, tactics, and strategic recommendations.
  • Continuously optimize campaigns using industry standards, internal best practices, performance data, A/B testing, and conversion rate optimization techniques.
  • Collaborate with supervisors, managers, specialists, and other account team members to achieve department-wide performance objectives.
  • Mentor and support Specialists and Consultants by sharing knowledge, providing guidance on best practices, and encouraging continuous professional development.
  • Act as a digital advertising subject-matter expert and proactively share insights, processes, and expertise with colleagues and cross-functional teams.

  Requirements

  • Bachelor's degree or equivalent combination of education and professional experience.
  • At least 4 years of experience managing digital advertising campaigns, preferably within an agency environment.
  • At least 2 years of customer service or client-facing experience, with demonstrated success managing complex client relationships.
  • Strong hands-on proficiency with Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics.
  • Experience managing and optimizing accounts with significant advertising budgets.
  • Familiarity with advertising management platforms such as Kenshoo, Marin, DoubleClick, Fluency, or comparable technologies.
  • Strong analytical and problem-solving abilities, with excellent attention to detail and a data-driven approach to campaign optimization.
  • Excellent written and verbal communication skills, with the ability to present performance insights and recommendations clearly to clients and internal stakeholders.
  • Proficiency with Microsoft Excel, Word, and Outlook.
  • Ability to manage multiple priorities, meet deadlines, and work effectively in a fast-paced environment.
  • Google Analytics certification is preferred.
  • Google Ads and Microsoft Ads certifications are preferred.
  • Experience as a PPC analyst is a plus.
  • Project management experience is advantageous.
  • Automotive marketing or automotive internet sales experience is highly desirable.
  • Must be based in the United States.

  Benefits

  • Targeted salary range of $50,900–$72,850, with final compensation determined by factors such as experience, training, certifications, internal equity, market conditions, and role responsibilities.
  • Medical, dental, and vision insurance.
  • Company-matched 401(k) plan.
  • Flexible paid time off and sick leave.
  • Six weeks of paid parental leave.
  • Eight paid national holidays.
  • Company-paid basic life insurance.
  • Voluntary supplemental life insurance.
  • Voluntary short- and long-term disability insurance.
  • Voluntary pet insurance.
  • Optional healthcare and dependent care FSA accounts.
  • Full-time remote work environment.
  • Opportunity to develop advanced digital advertising expertise while working with complex client portfolios.
  • Mentorship and professional development opportunities through collaboration with experienced digital marketing professionals.