Sr. Demand Generation Manager

About Matik

Matik automates the creation of presentations, documents, and reports directly from your data, powered by AI you can trust. Pull from dashboards, reports, and data in your BI, CRM, data warehouse and other sources to instantly produce on-brand, insight-rich content. Trusted by teams at Okta, Asana, Autodesk, Samsara, and Zapier, Matik empowers any team to align messaging, scale best practices, and tell consistent data stories that drive action - faster than ever.

Role Description

Matik is looking for a Sr. Demand Gen Manager to scale Matik's demand generation function. Reporting to the Head of Marketing, you'll be the architect of how we create, capture, and convert demand - scaling programs, infrastructure, and playbooks that grow marketing's pipeline engine. This is a high ownership role for someone who can think strategically and execute efficiently.

Responsibilities

• Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
• Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
• Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
• Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
• Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
• Build and execute ABM programs targeting key accounts in collaboration with the SDR team
• Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
• Lead A/B testing