Sr. Demand Generation Manager, ABM - Observability

About the Role

As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include: ABM, webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem.

What You'll Do

• Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.
• Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
• Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams.
• Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel. Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.
• ABM/ABX: Design and develop account based marketing plans to drive engagement and revenue within core accounts. Analyze strategic account pain points, revenue patterns, and work closely with Sales to develop personalized plans to engage with the ICP and nurture them through their buying journey.
• AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs.
• Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.

What You'll Have

• Minimum 5 years of experience developing & executing integrated marketing campaigns.
• BA/BS in Marketing, Computers, or related field is required.
• Understanding of the observability domain.