Sr. Ad Operations Manager

About the role

The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels.

As the operational expert for our advertising business, you'll own campaign execution, yield optimization, and advertising operations across direct-sold, programmatic, email, IAM, paid social, audience extension, and emerging advertising products. Partnering closely with Sales, Client Success, Product, Engineering, Marketing, Lifecycle, Finance, and external partners, you'll develop scalable processes, drive operational excellence, and deliver exceptional experiences for both advertisers and MyFitnessPal members.

The ideal candidate combines deep ad tech expertise with a strategic mindset and exceptional communication skills. You thrive in fast-paced environments, using data and technology to solve complex operational challenges while serving as a trusted partner to clients, agencies, technology partners, and cross-functional teams. You are comfortable leading both technical and commercial conversations, and you can translate complex concepts into actionable recommendations that improve campaign performance, unlock new revenue opportunities, and strengthen long-term partnerships.

Key Responsibilities

Campaign Operations & Monetization

• Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products
• Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met
• Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
• Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels
• Serve as the operational lead in advertiser and agency conversations, providing technical guidance, campaign recommendations, and strategic solutions that build trust and drive long-term partnerships
• Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways that maximize advertiser value and revenue
• Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks
• Develop scalable workflows, documentation, automation, and operational best practices that improve efficiency and support business growth

Yield & Revenue Optimization

• Develop and execute yield optimization strategies across direct and programmatic demand sources.
• Analyze campaign, inventory, pricing, and revenue performance to maximize advertising revenue while maintaining a positive member experience
• Partner with Sales and Finance on forecasting, inventory planning, pricing strategies, and revenue optimization initiatives
• Present recommendations and business