Social Media Strategist

About Outside

Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

Role Overview

The Social Media Strategist for Outside Magazine is responsible for concepting, executing, and managing social channels for the brand, and working alongside other Social Strategists to amplify and distribute content from within the Outside Inc. ecosystem. This role supports the Audience Development team by taking direction and data from leadership and transforming it into actionable strategies for engaging, platform-focused content and marketing campaigns that drive traffic, audience growth, and measurable results.

This role reports to the Adventure Social Media Manager and partners closely with other Strategists to ensure consistency and quality output across the Outside Magazine brand. The Strategist plays a key role in day-to-day execution, content development, and cross-brand coordination, keeping the brand's social presence tightly integrated with the editorial process.

This individual collaborates closely with Editorial, Creator, Events, Marketing, Sales, OTV, and Video teams to execute the organic social strategy and any additional paid or marketing initiatives aligned with our business priorities.

Organic Social Execution & Performance Management

• Execute an organic social strategy for Outside Magazine across priority platforms (Instagram, Facebook) and supporting channels (TikTok, YouTube, X, Threads), ensuring alignment with editorial priorities and broader company departments
• Create always-on, evergreen, trending, and breaking news content using platform-specific best practices, native tools, Canva templates, and static and short-form video formats
• Manage individual platform performance using core metrics including traffic, audience growth, engagement, and views
• Review performance data regularly to assess and implement strategic adjustments that maintain consistently improving results
• Execute distribution strategies across social networks, optimizing for reach, engagement, growth, viewership, and traffic with platform-native content
• Manage the creation, implementation, and communications around evergreen content through True Anthem
• Monitor account communities and engage with followers, maintaining industry-standard best practices for community management
• Manage research, review, outreach, and posting of all User Generated Content, ensuring proper rights and attribution
• Support team leads in providing performance data and platform updates on a weekly basis
• Stay current on platform trends and emerging formats, experimenting with new approaches and bringing forward ideas to keep content fresh and competitive

Collaboration & Team Communications

• Partner closely with Editorial teams to align on content calendars, upcoming events and issues, and larger initiatives that strengthen publishing cadence and drive web traffic
• Work alongside other Social Strategists to execute cross-brand promotion of editorial content, tailored to audience across brands
• Collaborate with the Outside TV team on weekly podcast and programming content planning, distribution, and performance, adjusting strategy and visuals based on results
• Manage timelines and ensure proper