Social Media Manager
About the role
See yourself at Twilio
Join the team as Twilio’s next Social Media Manager.
About the job
This position is going to be critical to the next phase of Twilio’s social program as we grow the team to rewrite the rules of B2B social media. The right candidate should firmly believe B2B marketing doesn’t have to suck – and know how to put personality, humor, and humanity into everything we publish.
We’re looking for a storyteller who creates original, compelling content that builds community and ultimately grows awareness and consideration of Twilio. We want someone who writes with clarity, creativity, and confidence – and isn’t afraid to test bold new ideas. This person should be fluent in short-form video and know how to make an audience feel something.
We’re looking for someone who knows how to stop the scroll.
The right person is also as operationally sharp as they are creative – someone who can dream big and keep us moving with process, structure, and follow-through.
Responsibilities
- Support campaign and content strategy across our major launches, integrated campaigns, brand moments, and tentpole events.
- Help manage our social channels — including LinkedIn, Instagram, Facebook, and X.
- Own social analytics, reporting, and competitive insights that shape future strategy.
- Manage our developer social content.
- Work cross-functionally to help manage our employee brand social content.
- Align with our Brand team to develop engaging, socially-relevant content
- Own the employee advocacy program to help make Twilions amplify our story.
- Engage and grow our community daily – from developers to decision makers.
- Use data to tell the story behind the numbers.
- Constantly experiment and test new tactics to reach new audiences.
- Contribute to Twilio’s mission of building the world’s leading customer engagement platform — by showing what’s possible with it.
Qualifications
- Has 6+ years experience managing brand social.
- Can express complex thoughts or ideas in 10