Social Media Manager

About the Role

Lead and execute the social media strategy for Sky: Children of the Light and thatgamecompany's global social media channels. This role blends internet culture with thoughtful brand storytelling, creating content that feels native to platforms while staying true to Sky's values and voice.

Own day-to-day management and long-term strategy across platforms, with primary focus on driving growth and experimentation on TikTok. Partner closely with brand, creative, creator, and regional community teams to ensure social content is aligned, timely, and impactful across global audiences.

Ideal candidate is either a dedicated Sky fan or has strong familiarity with the game and similar titles.

Roles & Responsibilities

• Own day-to-day management and strategic direction of Sky and thatgamecompany's social media channels
• Lead TikTok growth strategy, including content planning, trend participation, testing, and ongoing optimization
• Develop social content that resonates with both new and existing audiences while maintaining brand voice and values
• Balance timely, reactive content with evergreen brand and campaign-driven social programs
• Regularly test new formats, creative approaches, and content ideas to drive learning and growth
• Analyze post- and channel-level performance to identify insights and apply learnings to future strategies