Social Media Manager

About this position:

We're looking for a social media manager to join our marketing team and help bring Later's brand to life across the social platforms where we connect with brands and creators. As the creator economy evolves and social media becomes an increasingly central channel for driving both brand equity and business outcomes, this role is built for someone who is equally at home developing a content strategy, executing a full publishing calendar, and stepping in front of the camera to create compelling on-platform content.

You'll partner closely with our existing social media manager to share ownership of Later's owned social presence, collaborating on strategy, content creation, community engagement, and performance reporting. Reporting to the Senior Content Marketing Manager, this role is at the intersection of all parts of our Marketing team. You'll be a visible voice for the Later brand online, bringing your creative instincts and platform knowledge to every piece of content you help produce.

What you'll be doing:

Content strategy and planning

• Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns.
• Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media's story, creating compelling moments for our audience(s).
• Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice.
• Develop and maintain platform-specific strategies.