Social Media Manager

Accountabilities

• • Develop and own the social media strategy, translating broader brand objectives into engaging, platform-specific content.
  • Define channel strategies for Instagram, TikTok, and YouTube, including content pillars, editorial calendars, formats, and publishing plans.
  • Identify emerging platform trends, content opportunities, and audience behaviors to keep the social strategy relevant and competitive.
  • Plan, create, edit, and publish high-quality social content aligned with a premium visual identity.
  • Produce short-form videos and other social-first creative assets designed to maximize engagement and audience growth.
  • Continuously improve creative quality by testing new concepts, formats, hooks, storytelling techniques, and visual approaches.
  • Establish performance metrics and reporting processes across social platforms.
  • Monitor content performance, analyze audience behavior, and translate data into actionable recommendations.
  • Run creative experiments and content tests to determine what drives the strongest engagement and growth.
  • Collaborate with photographers, ambassadors, and creators to develop campaigns and compelling community-driven stories.
  • Brief creators on campaigns and content requirements and help curate and repurpose user- and creator-generated content.
  • Manage the social media workflow independently, from ideation and planning through production, publication, analysis, and optimization.

  Requirements

  • At least 2 years of experience managing social media for a brand.
  • Demonstrated experience growing Instagram, TikTok, and/or YouTube audiences organically.
  • Strong portfolio showcasing high-performing social media content and creative work.
  • Hands-on experience editing short-form video and producing social-first creative assets.
  • Excellent visual taste and a strong understanding of design, composition, and digital content principles.
  • Strong understanding of social media platforms, content formats, audience behavior, and platform algorithms.
  • Experience using analytics and performance data to evaluate and improve content strategies.
  • Ability to combine creative thinking with a data-driven and experimentation-focused mindset.
  • Comfortable working independently and taking ownership of projects from initial concept through publication.
  • Strong communication and collaboration skills, particularly when working with creators and cross-functional stakeholders.
  • A genuine interest in photography is a strong advantage, whether as a hobby or through professional experience.
  • Familiarity with photo editing tools such as Luminar, Lightroom, Photoshop, or similar software is a plus.

  Benefits

  • Remote working opportunity, with flexibility around how and where you work.
  • Full-time employment in a creative and collaborative environment.
  • Opportunity to contribute to award-winning photo editing products and a globally recognized visual brand.
  • Educational allowance to support ongoing professional development.
  • English and German language classes.
  • Medical insurance.
  • 21 days of paid sick leave per year.
  • 21 days of paid vacation per year.
  • Access to a supportive team of experienced professionals and creative colleagues.
  • Regular team-building and social activities.
  • Flexible work environment designed to support both productivity and personal wellbeing.