Social Media Manager

What you'll do at Jamf:

At Jamf, we empower people to be their best selves and do their best work. The Social Media Manager owns the organic social channels, paid social programs, and employee advocacy platform, and serves as the go-to advisor who elevates social media literacy across the marketing organization. Reporting to the Senior Manager, Digital Marketing, they shape how the world sees Jamf: writing compelling content, running data-driven campaigns, and activating employees as brand advocates, all in service of one cohesive strategy. This role is the internal subject-matter expert that colleagues across Marketing, Product, Events, Sales, HR, and Communications turn to for guidance on what works, what's changing, and what Jamf should try next. This role requires both deep platform expertise and the organizational credibility to shape how Jamf shows up on social platforms.

What you can expect to do in this role:

Organic Social Media Management

• Own and maintain the content calendar across LinkedIn, X (Twitter), Instagram, Facebook, and Threads by writing copy aligned to campaigns, product launches, events and brand moments.
• Write, edit, and publish platform-native copy tailored to each channel's tone and audience.
• Lead community management: monitor and respond to comments, mentions, and DMs daily; escalate sensitive issues to Marketing leadership with recommended action.
• Coordinate with stakeholders across Marketing, Product, Events, Customer Education, HR and executive teams to source content, serving as the go-to social media resource for platform strategy, managing incoming requests via Jira with clear lead-time expectations, briefing requirements, and approval workflows.
• Track and report on organic social performance using Oktopost and Google Analytics, delivering quarterly trend reviews and campaign-specific reports to Marketing leadership while applying UTMs to every shared link ensuring clean attribution and reporting. Proactively share platform updates and emerging trends with stakeholders to inform strategy.

Paid Social Advertising

• Develop and execute paid social strategies on LinkedIn and Meta across multiple regions to build awareness and support go-to-market goals.
• Configure, manage, and optimize campaigns end-to-end: A/B testing creatives, targeting, ad formats, and budgets to drive continuous improvement.
• Manage regional budgets and monthly forecasting by partnering with Data Analysts to maintain attribution and performance reporting.
• Collaborate with Product Marketing, Field Marketing and Content teams to align paid social with ABM and integrated campaign initiatives.

Employee Advocacy Program Management

• Own day-to-day management of Jamf's employee advocacy program on Oktopost, curating and loading content, onboarding new advocates, tracking and reporting on program performance and maintaining the roster.
• Drive participation through internal Slack communications, monthly recognition incentives and enablement, partnering with HR and leadership to activate executives as advocates.
• Train and encourage advocates.