Social Media Manager

Key Responsibilities

SOCIAL MEDIA MANAGER

As a Social Media Manager, you are serving as a day-to-day social contact for clients and account teams with oversight from a VP, Social Media. You are effectively collaborating with the account team as needed for client projects/deliverables and understand how social and influencer programming supports clients’ overarching objectives and strategies.

You are responsible for leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design. As a Social Media Manager, you are honing your problem-solving skills and becoming a clear and consistent communicator both internally and externally.

It’s at this level that you begin to help set project timelines, develop strategies, proactively providing guidance and direction on social projects and taking on more of a role for new business opportunities. Furthermore, you are taking full ownership of multiple projects and are able to effectively communicate recommendations to account teams and clients, alike.

Client Partnership

• Begins building client counsel and relationship management skills through regular/ appropriate interaction during client update calls, team meetings, etc.
• Develops deep understanding of clients’ business, unique needs and mindset of target populations
• Collaborates with senior members of the social media team to develop social strategies, including channel and content strategy and pillars
• Effectively communicates creative concepts and ideas to clients
• Can successfully manage assigned project workstreams independently/with little oversight and provides progress updates to team members proactively
• Contributes to tactical planning on assigned social media projects and begins to develop social strategies
• Develops thought leadership pieces and client POVs
• Helps ensure social and influencer programs are compliant with regional healthcare regulations and platform best practices

Business Development & Operations

• Participates in new business brainstorms and conducts research on new business projects
• Takes on a supporting role in evolving agency social media capabilities
• Educates agency and client teams on utility of social media and latest advancements and trends
• Helps develop and attend agency new business presentations
• Takes the initiative in seeking training on company processes/procedures

Leadership & Teamwork

• Displays an ongoing willingness to gain knowledge and make significant contributions to the team
• Demonstrates flexibility in working across teams, regions and ability to adapt to project needs, different team working styles, etc.
• Works closely and collaboratively with junior team members, serving as a role model and helping to mentor and provide direction on projects as needed
• Effectively partners with account teams to meet client needs, clearly communicating project objectives, direction and timing

Effective Communication

• Writes and reviews social content calendars, copy and deliverables