Social Media Manager

What We're Looking For

Doola is seeking a strategic and metrics-driven Social Media Manager to join our content team and help scale our brand awareness. The role is crucial for building a cohesive social strategy that ties to revenue impact - both as a direct acquisition channel and as an indirect contributor to pipeline, brand search demand, and customer trust.

If you treat social like performance marketing - where every channel has a number, every post has a job, and you can consistently show what social contributed to signups and revenue, this role is for you.

What You Will Do

• Develop and execute a comprehensive social media strategy tied to doola's revenue targets, with channel-level KPIs that ladder up to signups, pipeline, and assisted conversions for both Formation and Bookkeeping product lines
• Collaborate and align with our Content, Video and Influencer teams to create content that performs organically and to identify top-performing posts to amplify with paid spend
• Manage a social media manager and together tackle both brand and founder-led content for our CEO on X, LinkedIn and Instagram helping write, repurpose, and distribute content without consuming significant executive time
• Foster active community engagement and respond to user inquiries, ensuring interactive communication and timely responses to queries and comments on all platforms, including DMs and inbound conversations that often turn into qualified sales opportunities