Social Media Lead & Podcast Host

Purpose of Role: The purpose of this role is to build and sustain consistent social media momentum that actively supports demand generation across the middle and bottom of the funnel. This is a hands-on position responsible for creating and distributing social content that increases visibility, reinforces key narratives, and connects channels in a way that warms the market and drives inbound interest. The role exists to create a reliable signal through social platforms, ensuring ongoing presence, narrative saturation, and alignment with broader growth objectives.

Responsibilities:

• Podcast Growth & Spokesperson Role
• Help take Disruption Interruption to the next level as a growth engine (not a vanity podcast)
• Serve as an on-air spokesperson when needed (segment intros, conversations, special episodes)
• Represent the company confidently on mic, on camera, and online
• Be comfortable speaking with founders, executives, and high-profile guests
• Turn each episode into a coordinated TOF campaign (clips, social, email, landing pages, nurture)
• Top-of-Funnel Strategy & Execution
• Build and run TOF strategy across social media platforms
• Lead social efforts across LinkedIn, X, Instagram, YouTube, and emerging platforms
• Create awareness campaigns that warm inbound leads before sales engagement
• Coordinate with PR, leadership, and sales on narratives and timing
• Repurpose content intelligently (not copy/paste)
• Actively engage publicly to extend credibility, reach, and trust

Skills/Traits Required:

• Required
• You love social media and creating content across multiple platforms
• You’re comfortable on camera or on mic (or excited to get there)
• You enjoy being visible and engaging publicly
• You’re organized, consistent, and execution-driven
• Strong Plus
• B2B, tech, or professional services experience
• Experience turning attention into inbound interest
• Familiarity with earned media or narrative-driven marketing
• Motto: Be the voice. Create the signal. Fuel the funnel