Social Media Growth Lead

About the Role

We're looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.

This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.

Key Responsibilities

Translate and Distribute Content into Social Formats

• Extend the reach of content and thought leadership across social platforms
• Capture and repurpose video, written, audio, and event content
• Create short-form, platform-native content across channels
• Identify and extract key moments from editorial, audio, and events
• Translate ideas into formats that are engaging, shareable, and repeatable
• Experiment with emerging formats and platform features

Execute Social Growth Campaigns

• Plan and launch campaigns that amplify key content and drive audience growth
• Launch campaigns tied to content, events, and thought leadership
• Use organic distribution, paid amplification, and partnerships to extend reach
• Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
• Build and manage creator and expert partnerships
• Execute distribution partnerships across platforms
• Build and manage direct relationships with platform partners such as LinkedIn and YouTube

Who You Are

• You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits
• You are comfortable working across video, audio, written, and event-driven content
• You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders
• You are data-informed and action-oriented, tracking performance closely and adjusting quickly
• You know how to take content or moments and extend their reach through packaging, timing, and amplification