Social Media & Content Operations Assistant (AI-Driven)
About the role
Overview
We are seeking a highly organized, execution-focused, and process-driven Social Media & Content Operations Assistant to support the growth of an AI-driven personal brand and deal flow system within the Dubai real estate market. This is not a creative or strategic role. It is focused on execution, organization, and consistency within a structured AI system.
The working model is: AI (Claude) = core system for scripts, workflows, and content planning; Founder = strategy and filming; Assistant = execution, operations, and daily management. You will be responsible for executing content, managing leads, handling outreach, and operating inside AI-driven workflows on a daily basis.
What We’re Looking For
This role requires a strong operator who thrives in structured systems and can execute consistently without constant supervision. The ideal candidate:
- Is highly organized, detail-oriented, and process-driven
- Is a strong executor who delivers consistently and reliably
- Is comfortable working inside AI tools daily (especially Claude or similar)
- Has solid written English for messaging, outreach, and lead handling
- Can follow structured workflows and predefined content formats
- Learns new tools quickly and adapts to systems with minimal friction
- Is proactive but does not require constant direction
This is not a creative or strategy-first role. It is ideal for someone who enjoys systems, execution, and operations.
Key Responsibilities
1. Content Execution
- Edit talking-head videos using prebuilt templates (primarily CapCut)
- Add captions, overlays (e.g., price, location), and covers
- Follow structured content formats and templates
- Ensure consistency in output quality and formatting
- Organize and manage content assets efficiently
2. Posting and Distribution
- Upload and schedule content across platforms
- Apply captions and formatting correctly
- Execute content calendar generated by AI
- Maintain consistency in posting frequency and structure
3. Lead Management
- Respond to inbound messages and DMs across platforms
- Qualify leads before passing them to the founder
- Log and manage leads in CRM systems (Airtable or similar)
- Maintain clean, structured records of all interactions
4. Agent Outreach & Deal Flow
- Build and maintain a network of UAE real estate agents
- Conduct daily outreach via WhatsApp, Instagram, and LinkedIn
- Source off-market real estate deals
- Track agents, deals, buyers/sellers, and follow-ups in a structured system
- Ensure consistent follow-up and relationship management
5. WhatsApp Community Management
- Support the creation and management of WhatsApp groups
- Maintain engagement within the community
- Follow up with members to drive conversations and deals
- Ensure consistency and responsiveness
6. AI Workflow Execution (Core Responsibility)
- Work daily inside AI tools (primarily Claude)
- Use AI to generate scripts, captions, and content outputs
- Execute tasks based on AI-generated workflows
- Follow structured systems with precision
- Continuously improve efficiency using AI tools
Required Qualifications
- English B2 (MUST)
- 2–5 years of experience in: Social media execution (not strategy), OR Virtual assistant / operations roles, OR Community management / lead handling
- Strong written English (clear, professional, error-free communication)
- Experience using tools such as: CapCut (or similar video editing tools), Canva (basic level), Google Workspace, CRM tools (Airtable, Notion, etc.), Messaging platforms (WhatsApp, Instagram, LinkedIn)
- Comfortable working in structured environments with predefined systems
- Highly organized and detail-oriented
- Able to work independently with minimal supervision
Ideal Profile
- You are an execution-first operator, not a strategist
- You enjoy working within systems and structured workflows
- You are comfortable using AI tools daily and eager to learn
- You are reliable, consistent, and highly organized
- You communicate clearly and effectively