Social Media & Content Assistant

Overview

We are seeking a highly organized, execution-focused, and process-driven Social Media & Content Operations Assistant to support the growth of an AI-driven personal brand and deal flow system within the Dubai real estate market.

This is not a creative or strategic role. It is focused on execution, organization, and consistency within a structured AI system.

The working model is:

• AI (Claude) = core system for scripts, workflows, and content planning
• Founder = strategy and filming
• Assistant = execution, operations, and daily management

You will be responsible for executing content, managing leads, handling outreach, and operating inside AI-driven workflows on a daily basis.

What We’re Looking For

This role requires a strong operator who thrives in structured systems and can execute consistently without constant supervision. The ideal candidate:

• Is highly organized, detail-oriented, and process-driven
• Is a strong executor who delivers consistently and reliably
• Is comfortable working inside AI tools daily (especially Claude or similar)
• Has solid written English for messaging, outreach, and lead handling
• Can follow structured workflows and predefined content formats
• Learns new tools quickly and adapts to systems with minimal friction
• Is proactive but does not require constant direction

This is not a creative or strategy-first role. It is ideal for someone who enjoys systems, execution, and operations.

Key Responsibilities

• Content Execution: Edit talking-head videos using prebuilt templates (primarily CapCut); add captions, overlays (e.g., price, location), and covers; follow structured content formats and templates; ensure consistency in output quality and formatting; organize and manage content assets efficiently.
• Posting and Distribution: Upload and schedule content across platforms; apply captions and formatting correctly; execute content calendar generated by AI; maintain consistency in posting frequency and structure.
• Lead Management: Respond to inbound messages and DMs across platforms; qualify leads before passing them to the founder; log and manage leads in CRM systems (Airtable or similar); maintain clean, structured records of all interactions.
• Agent Outreach & Deal Flow: Build and maintain a network of UAE real estate agents; conduct daily outreach via WhatsApp, Instagram, and LinkedIn; source off-market real estate deals; track agents, deals, buyers/sellers, and follow-ups in a structured system; ensure consistent follow-up and relationship management.
• WhatsApp Community Management: Support the creation and management of WhatsApp groups; maintain engagement within the community; follow up with members to drive conversations and deals; ensure consistency and responsiveness.
• AI Workflow Execution (Core Responsibility): Work daily inside AI tools (primarily Claude); use AI to generate scripts, captions, and content outputs; execute tasks based on AI-generated workflows; follow structured systems with precision; continuously improve efficiency using AI tools.

Required Qualifications

• English B2 (MUST).
• 2–5 years of experience in: social media execution (not strategy), OR virtual assistant / operations roles, OR community management / lead handling.
• Strong written English (clear, professional, error-free communication).
• Experience using tools such as: CapCut (or similar video editing tools), Canva (basic level), Google Workspace, CRM tools (Airtable, Notion, etc.), Messaging platforms (WhatsApp, Instagram, LinkedIn).
• Comfortable working in structured environments with predefined systems.
• Highly organized and detail-oriented.
• Able to work independently with minimal supervision.

Ideal Profile

• You are an execution-first operator, not a strategist.
• You enjoy working within systems and structured workflows.
• You are comfortable using AI tools daily and eager to learn.
• You are reliable, consistent, and highly organized.
• You communicate clearly and professionally.