Social Media and Influencer Relations Associate | United States | Remote

The Opportunity:

As our Social Media and Influencer Relations Associate, you'll help shape how Grafana Labs shows up across social media, executive thought leadership, and the technical creator community. You'll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. We're looking for a curious, collaborative self-starter who enjoys wearing multiple hats, thrives in a fast-paced environment, and is excited to combine creativity with thoughtful execution.

What You’ll Be Doing:

• Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting
• Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content
• Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X
• Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas
• Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight
• Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns
• Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits
• Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels
• Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification