Social Media and Content Manager

Accountabilities:

• • Build and own the organic social strategy across two brands, developing platform-specific approaches for TikTok, Instagram, LinkedIn, YouTube, Meta, and emerging channels.
  • Monitor platform-specific KPIs, analyze performance, and continuously refine content strategies based on audience behavior and results.
  • Stay closely attuned to cultural moments, internet trends, emerging platforms, and changes in social algorithms to identify opportunities for timely and relevant content.
  • Create, edit, and publish high-quality content across formats including short-form video, static posts, stories, reels, and long-form video.
  • Repurpose paid social and television creative into organic-first content that feels native to the platform rather than simply adapted.
  • Produce original, feed-first content independently, using mobile-first editing tools such as CapCut and demonstrating strong visual and editorial judgment.
  • Represent the brands' voice across evergreen content, product launches, company milestones, cultural moments, and community conversations.
  • Engage authentically with audiences by responding to comments, understanding community needs, and developing long-term relationships with followers.
  • Identify, source, brief, script, negotiate with, and manage UGC creators and influencers, providing clear feedback throughout the collaboration process.
  • Collaborate with Creative Strategy, Paid Social, Influencer, Community, and other marketing partners to ensure organic and paid efforts reinforce one another.
  • Develop AI-powered workflows that reduce repetitive tasks while increasing the speed, consistency, and quality of content production.
  • Continuously evaluate new social and AI tools, formats, and workflows and incorporate relevant developments into the broader content strategy.

  Requirements:

  • 3+ years of experience managing organic social media for a brand, preferably within consumer technology, fintech, DTC, or another environment with a sophisticated audience and high creative standards.
  • Strong editorial instincts and a journalist-like approach to social media, with the ability to proactively identify trends, cultural moments, and platform opportunities and determine which are worth pursuing.
  • Expert-level proficiency with CapCut or comparable mobile-first video editing tools, with the ability to transform raw footage into engaging short-form content independently.
  • Excellent copywriting skills and the ability to develop a natural, human, platform-native voice across both short- and long-form formats.
  • Deep knowledge of TikTok, Instagram, LinkedIn, and YouTube, including an understanding of what performs on each platform and why.
  • Confidence appearing on camera when needed and the ability to create compelling content without relying on a full production team.
  • Demonstrated experience using AI tools as an integral part of content research, ideation, production, or workflow optimization.
  • Experience managing content calendars across multiple brands and channels while maintaining strong organization and creative quality.
  • Hands-on experience with UGC and influencer programs, including sourcing, contracting, briefing, scripting, negotiating, and providing creative feedback.
  • Strong collaboration and communication skills, with the ability to work effectively across creative, marketing, paid media, and influencer functions.
  • A genuine curiosity about advertising, culture, technology, and internet behavior, combined with a proactive and self-directed working style.
  • A portfolio demonstrating strong social content, creative judgment, and platform-specific execution is highly valuable.

  Benefits:

  • Competitive U.S. base salary range of $105,000–$185,000, with individual compensation determined by location, skills, experience, and relevant education or training.
  • Additional compensation may include applicable bonus and equity opportunities.
  • Remote work flexibility.
  • Comprehensive U.S. employee benefits.
  • Opportunity to help build the organic social presence of two brands and shape their voice from an early stage.
  • Significant ownership across strategy, creative production, content distribution, community, and social growth.
  • Opportunity to work at the intersection of creative strategy, social media, influencer marketing, and AI-enabled content workflows.
  • Inclusive workplace committed to building a diverse, authentic, and supportive team.
  • Recruitment and employment practices that provide equal opportunity and reasonable accommodations for qualified applicants.