Social & Digital Communications Manager

Position Summary

The Social & Digital Communications Manager is responsible for the day-to-day management and growth of Empower Pharmacy’s social media presence across LinkedIn, Instagram, Facebook, X (Twitter), Threads, and other emerging channels. Reporting to the Director, Content, this role is the primary steward of Empower’s brand voice and reputation in social spaces, ensuring consistent, compliant, and audience-first engagement that builds trust with healthcare professionals (HCPs) and patients.

This role sits at the intersection of editorial judgment and community management. The Social Media Manager executes a content calendar aligned to the broader content strategy, monitors channel performance, responds to community interactions, and collaborates cross-functionally to keep social content timely, accurate, and on-brand. Success in this role requires strong writing instincts, a deep understanding of healthcare audiences, and the ability to operate within a regulated environment without sacrificing creativity or speed.

Responsibilities

Channel Management & Publishing

• Publishing Ownership: Own the day-to-day publishing schedule across LinkedIn, Instagram, Facebook, X, Threads, and other assigned platforms, ensuring consistent cadence and brand voice.
• Calendar Execution: Execute a content calendar developed in collaboration with the Director, Content, balancing brand storytelling, educational content, product campaigns, and community moments.
• Format Adaptation: Adapt content formats — copy, graphics, short-form video, carousels, and stories — to each platform’s audience norms and algorithmic best practices.
• Trend Monitoring: Monitor platform trends, format updates, and competitive activity to surface timely content opportunities to the content leadership team.

Community Engagement & Brand Reputation

• Daily Interactions: Manage daily community interactions across all channels, responding promptly and accurately in Empower’s brand voice.
• Audience