Social Content Producer

Why this role is on the menu

Instacart is already a key part of people's everyday lives - we're in their kitchens, their routines, and their biggest moments - and we have the opportunity to earn the same place in their feeds. That's the opportunity this role exists to unlock. We're looking for someone who instinctively understands social, moves at the speed of culture, and sees creative potential in every grocery moment. The person who joins our team will help define what our brand looks, sounds, and feels like on social for years to come.

What you'll cook up in your first year

• You'll build a repeatable, fast-moving content engine that resonates with our audiences and builds our brand on social.
• You'll create a signature social franchise, format, or cultural moment that becomes a defining example of what's possible for Instacart. This becomes something people across the company reference when they talk about great social.
• You'll expand our creative capacity by cultivating a strong network of freelance creators, production partners, and agencies, making it possible to produce more great work at scale.
• You'll build the muscle for reactive content that's timely, on-brand, and worth watching. As a result, Instacart becomes a brand that consistently shows in culture at moments that are most important to our audience.

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• A portfolio of work that demonstrates your understanding of what great platform-native content is. Hands-on editing skills in CapCut and native platform tools; you can take a piece from concept to publish without a production team.
• Fast. You can turn around reactive content in hours when a moment calls for it, and the quality doesn't slip.
• Strong visual and creative judgment - you know when something should feel lo-fi, editorial, or designed, and you make that call confidently.
• Immersed in pop & food culture and a strong instinct for when our brand should join a cultural conversation or moment.

Optional garnishes (Preferred Qualifications)

• Experience working directly with creators and influencers, from brief to final post
• Familiarity with how SEO applies to social content and discoverability
• Some exposure to gifting or PR-driven creator amplification campaigns