SEO Strategist

Accountabilities

• • Implement on-page SEO recommendations across website pages, including title tags, meta descriptions, heading structures, image alt text, internal links, and URLs.
  • Optimize existing website pages, blog articles, landing pages, solution pages, and other content based on target keywords and search intent.
  • Publish and maintain SEO-focused content such as pillar pages, competitor comparison pages, FAQs, and blog content.
  • Conduct regular content audits to identify optimization opportunities and ensure website content follows established SEO standards.
  • Support Answer Engine Optimization (AEO) and AI search initiatives by implementing structured content and maintaining AI visibility assets such as llms.txt.
  • Monitor website health and search performance using platforms such as BrightEdge, NPD, Google Search Console, Semrush, and related SEO tools.
  • Identify and resolve basic SEO-related website issues, including broken links, missing metadata, image problems, and content inconsistencies.
  • Track keyword rankings, organic traffic, page performance, and other relevant SEO metrics, escalating complex technical issues when appropriate.
  • Perform recurring SEO quality assurance checks to validate that new and updated content meets SEO, AEO, and AI optimization standards.
  • Partner with digital marketing and product marketing teams to develop competitive content, FAQs, messaging, and other assets designed to improve search and click-through performance.
  • Support competitor analysis, keyword research, content audits, and broader content optimization initiatives.
  • Apply a structured customer journey mapping approach across website experiences to improve discoverability and content relevance.
  • Independently manage day-to-day SEO execution, ensuring recommendations are implemented accurately and on schedule.
  • Identify opportunities to improve SEO processes, website quality, and AI discoverability while contributing insights to broader organic growth strategies.

  Requirements

  • 5+ years of experience in SEO strategy and execution, including optimization across large website structures.
  • Strong understanding of SEO fundamentals, including keyword research, search intent, on-page optimization, internal linking, and content optimization.
  • Experience with SEO and analytics tools such as BrightEdge, NPD, Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, or comparable platforms.
  • Hands-on experience working with a CMS such as WordPress, Contentful, or a similar content management platform.
  • Basic knowledge of HTML and browser developer tools such as Chrome DevTools for content troubleshooting, validation, and quality assurance.
  • Familiarity with AI search trends, Answer Engine Optimization, generative AI visibility, and emerging approaches to optimizing content for AI-powered search experiences.
  • Strong analytical and problem-solving skills, with the ability to identify SEO opportunities and translate data into practical actions.
  • Exceptional attention to detail and the ability to manage multiple priorities, deadlines, and optimization projects simultaneously.
  • Strong written and verbal communication skills, with the ability to collaborate effectively across marketing, website, and product teams.
  • Ability to work independently and take ownership of recurring SEO activities while knowing when to escalate complex technical issues.
  • Experience working in a collaborative, fast-paced digital marketing environment is preferred.

  Benefits

  • Fully remote work environment with flexibility to establish a sustainable work-life balance.
  • Unlimited paid time off (PTO).
  • 10 paid holidays annually.
  • 401(k) matching plan, with employer matching 25% of employee contributions up to the applicable IRS maximum.
  • Health insurance options, including PPO and HDHP/HSA plans.
  • Dental and vision insurance.
  • Life insurance equal to 1x annual employee salary.
  • Employer-paid short-term disability coverage.
  • Employer-paid long-term disability coverage.
  • Flexible Spending Account options for medical and dependent-care expenses.
  • Opportunity to work within a collaborative, globally distributed environment focused on digital innovation and knowledge-work transformation.
  • Exposure to evolving SEO, AEO, generative AI, and AI-powered search technologies.
  • Opportunity to contribute to scalable organic growth initiatives and develop expertise across modern search and content optimization.