SEO & GEO Content Specialist

SEO & GEO Content Specialist

If you search 'custom sorority shirts' or 'Greek life apparel,' Fresh Prints doesn't own that real estate the way we should. We're the largest collegiate custom apparel company in America, and we are consistently losing organic traffic to competitors who are less credible but have been more intentional about content. We'd like to fix that, but with an approach that builds our brand and creates real value for our customers. No keyword stuffing. No regurgitated AI slop.

So we are first and foremost looking for a writer, who also happens to have a deep understanding of what it takes to rank on search and within LLMs. If that sounds like you, please apply!

You'll own our blog, our site content, and our backlink strategy. You'll write posts that college students actually want to read, copy for the pages that drive revenue, and build the link profile that signals to Google that Fresh Prints is the authoritative source on collegiate apparel.

What You'll Own

Blog & Content Creation

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space
• Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page
• Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, graduation
• Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic

On-Page SEO & Site Content

• Write and optimize meta titles, meta descriptions, headers, and body copy for pages across the site
• Identify internal linking opportunities that improve crawlability and distribute page authority across the site
• Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint

Backlink Building

• Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces
• Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically
• Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise
• Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time

GEO

• Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
• Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations
• Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings
• Stay current on how generative search is evolving and bring back relevant insights

Performance & Reporting

• Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap
• Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content
• Develop and refine the framework for measuring content ROI

Who You Are

• You love writing.