SEO Automation Engineer, Global

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Role Overview

SEO Automation Engineer who applies a software engineering mindset to organic search. This is a builder role focused on designing, configuring and deploying Python-based systems to automate the SEO lifecycle with robust data pipelines, programmatic optimization tools, and LLM-integrated workflows that scale organic growth across millions of pages.

Responsibilities

• Architect and maintain automated SEO diagnostic systems using Python and BigQuery to analyze 500K+ pages at scale
• Develop technical strategies for Generative Search (AI Overviews, ChatGPT, Perplexity) through structured data and programmatic content signals
• Build and deploy programmatic internal linking systems using SQL and graph-based logic