Senior Webflow Designer

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Growth at LawnStarter

Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows.

The Role

You'll report to the Director of Design but be fully embedded on the Growth team, working daily with CRO specialists, data analysts, SEO, Paid, content teams, and less frequently engineers. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move.

You'll start with Home Gnome, building it right from the ground up in Webflow. From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow architecture. This is a chance to define how all four brands show up on the web.

What makes this role different

• You design AND build: This isn't a role where you hand off comps. You design in Webflow, build in Webflow, and ship in Webflow. The design system for growth and marketing lives in Webflow and Relume — not Figma.
• Embedded with Growth, not siloed in Design: You sit with the people running experiments, analyzing conversion data, and optimizing funnels. Design decisions here are measured in conversion rates, not likes.
• Multi-brand ownership: You'll eventually own the web presence for four brands. Each has its own identity, but they need a shared architectural foundation underneath.
• Eliminating a bottleneck: Right now, marketing site changes require engineering. You're the person who makes that dependency disappear.

What You'll Own

• Webflow site architecture: Build and maintain a componentized, scalable Webflow setup across all brands — clean components, organized CMS collections, and a structure that lets the team move fast without breaking things.
• Visual design and brand execution: Every page you ship needs to be modern, on-brand, and hold up against the best marketing sites out there. You're the quality bar for how these brands look on the web.
• Conversion support: Collaborate with CRO on testing, spin up new landing pages, and make page and template changes quickly so the Growth team can run experiments without waiting.
• Interactions and motion: Build purposeful interactions and animations that enhance usability and make the sites feel polished — not just functional.
• CMS organization: Structure and maintain CMS collections that support thousands of SEO pages and scale cleanly as we add content and brands.
• Accessibility and usability: Maintain WCAG compliance and ensure every page works well for every user. This isn't an afterthought — it's a requirement.

Problems to Solve

• Our marketing sites depend on engineering for every change: Today, even simple updates require a developer. That means the Growth team can't iterate at the speed they need to. VWO tests take too long to implement. New pages wait in a queue. You're here to break that dependency by making Webflow the place where marketing site changes happen — fast, without engineering involvement.
• We don't have a componentized, scalable site architecture: The current sites aren't built for speed or scale. We don't have a Webflow component library, styles, or CMS collections. You need to build the foundation — a clean component library, organized CMS structure.