Senior Vice President of Marketing

Accountabilities:

• • Develop and execute an enterprise-wide marketing strategy aligned with growth priorities, market expansion plans, revenue objectives, and broader business strategy.
  • Lead brand strategy and architecture, bringing acquired and legacy brands together through a consistent enterprise identity, positioning, messaging, and market presence.
  • Integrate and lead a distributed marketing organization by establishing a clear operating model, priorities, accountability structures, and talent-development practices.
  • Own the digital and AI-enabled marketing strategy across website evolution, SEO/SEM, social media, email, digital campaigns, marketing automation, content distribution, personalization, and emerging technologies.
  • Build integrated demand-generation and field-marketing programs that create qualified pipeline and deliver measurable revenue contribution in partnership with Sales and go-to-market leaders.
  • Develop marketing strategies tailored to state, local, and education government buyers, taking into account public-sector buying cycles, stakeholder dynamics, and event-driven engagement.
  • Lead the public-sector event strategy across conferences, sponsorships, associations, client forums, and webinars, using AI and emerging technologies where appropriate to improve engagement, follow-up, and ROI measurement.
  • Shape enterprise positioning, messaging, thought leadership, content, communications, and public relations to strengthen reputation and differentiation in priority markets.
  • Translate complex technology and advisory offerings into compelling customer value propositions, campaigns, and sales-enablement materials.
  • Partner closely with Sales, go-to-market, pursuit/capture, proposal, and practice leaders to align marketing priorities with strategic growth opportunities and customer pursuits.
  • Establish marketing performance metrics and dashboards while owning budget planning, resource allocation, channel investment, campaign performance, event spending, and agency ROI.
  • Use market intelligence, customer insights, competitive analysis, and performance data to identify growth opportunities and continuously optimize marketing investments.
  • Lead marketing integration for acquisitions, including brand migration, communications, digital consolidation, go-to-market coordination, and integration of marketing teams.
  • Prepare and present marketing strategy, brand progress, pipeline contribution, and performance insights to executive leadership and the Board as appropriate.
  • Foster a strategic, commercially minded, inclusive, data-driven, customer-focused, and technology-forward marketing culture that embraces AI and continuous improvement.

  Requirements:

  • Bachelor’s degree from an accredited college or university, preferably in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.
  • 15+ years of progressive marketing experience, including senior leadership within a B2B technology, professional services, or similarly complex growth organization.
  • Proven experience building and leading high-performing marketing teams spanning brand, digital, demand generation, content, communications, events, and marketing operations.
  • Demonstrated success leading brand transformation and/or M&A integration, including the consolidation of multiple brands, teams, websites, and market identities.
  • Strong preference for experience marketing to state, local, and education government or the broader public sector, with a solid understanding of government buying cycles and public-sector engagement.
  • Strong commercial acumen and a proven ability to align Marketing with Sales and go-to-market teams to influence pipeline, revenue growth, customer engagement, and market expansion.
  • Exceptional executive communication, change leadership, stakeholder-management, presentation, and storytelling skills, with the presence to advise senior executives and communicate effectively with Boards.
  • Strong analytical and financial acumen, with experience using CRM, marketing automation, digital analytics, and reporting platforms such as Salesforce, HubSpot or Marketo, Google Analytics, and Power BI preferred.
  • Demonstrated willingness and practical experience adopting AI and emerging technologies to strengthen marketing strategy, campaign execution, demand generation, marketing operations, personalization, and team effectiveness.
  • Strategic, commercially minded, action-oriented, and comfortable operating in a fast-paced, acquisitive environment.
  • Inclusive change leadership skills, with the ability to unify distributed teams and legacy brands while establishing trust, accountability, and shared direction.
  • Collaborative, customer-focused, data-driven, and technology-forward leadership style with strong judgment and an entrepreneurial mindset.

  Benefits:

  • Competitive executive compensation package.
  • Flexible paid time off.
  • 5% 401(k) matching program.
  • Equity opportunities.
  • Incentive and bonus programs.
  • Up to 16 weeks of paid parental leave.
  • Flexible spending accounts.
  • Fully funded base employee coverage for health benefits.
  • Medical, dental, and vision coverage.
  • Life insurance.
  • Short- and long-term disability coverage.
  • Income protection benefits.
  • Flexible and remote work options.
  • Professional development and career-growth opportunities.
  • Opportunity to lead high-impact marketing initiatives with significant influence over brand evolution, growth strategy, and organizational transformation.