Senior UX/UI Design Lead

Responsibilities

• Establish and maintain the UX/UI development roadmap, upholding the vision of the game by understanding its product and player needs, working with the Game Director
• Proactively represent UX/UI in discussions, feature prioritization, and goal creation, ensuring the UX/UI and player experiences effectively support aspects of the game such as core gameplay mechanics, social mechanics, monetization strategies, live events, and player progression systems
• Collaborate with the Art Director to capture the look and feel of the user interface, communicating the direction, feedback and thoughts to the UX/UI team
• Deliver functional wireframe specs, user flow diagrams, information architecture, interactive prototypes and more to drive alignment on UX/UI vision to cross-functional teammates
• Design from first principles, through deeply understanding the game genre, analyzing competitive references, actively participating in playtesting sessions, and collaborating with User Research to uncover player needs and motivations, and address usability concerns
• Establish and maintain robust UX standards and best practices across the studio in coordination with the UX/UI department, encompassed by UX/UI pillars, design systems, pipelines, and component libraries to enhance development efficiency, consistency, and quality
• Build and maintain a healthy UX/UI team through managing, staffing planning, hiring, and exdev management, embracing a “we” culture

Required Skills

• Experience leading or directly supporting leadership in an ongoing live service game
• Expert skills of clear written and verbal communication, such as Slack messages, presentations, wireframes, flows, prototypes, and design documentation
• Expert ability to articulate UX/UI design decisions and work effectively with cross-disciplinary teams (Game Design, Art, Engineering, Test, etc.)
• Expert ability to give constructive feedback, receive feedback, and determine next steps
• Proficiency in design tools such as Figma, Sketch, Adobe XD, or similar
• Expert ability to create functional prototypes and accompanying technical documentation
• Strong management, strategy, planning, and team building experience
• Strong understanding of design and user-center principles
• Strong understanding of game development pipelines and technical constraints
• Experience bridging the gap between technical specs and player experiences
• Experience with multiplayer genres and across a variety of platforms (PC, console)

Nice-to-Have Skills

• Experience with global gaming markets and the competitive gaming/esports landscape
• Familiarity with development using Unreal Engine