Senior Specialist, Digital Marketing

Accountabilities:

• • Support the planning and end-to-end execution of account-based sales and marketing campaigns targeting large enterprise accounts, using channels such as personalized email, digital advertising, content marketing, and other relevant platforms.
  • Develop and coordinate campaign assets with content, creative, and marketing teams, ensuring messaging and experiences are tailored to target accounts and key decision-makers across the customer journey.
  • Use customer and market insights to build targeted audiences and execute personalized engagement and nurture campaigns designed to improve conversion and demand generation.
  • Monitor campaign performance across digital channels, identify optimization opportunities, and implement data-driven improvements to increase engagement and campaign effectiveness.
  • Partner with content teams to develop relevant messaging and personalized content strategies aligned with the needs, interests, and priorities of target accounts.
  • Collaborate closely with marketing campaign managers, performance analytics, content creators, designers, and other B2B marketing stakeholders to ensure coordinated execution and alignment with business objectives.
  • Track industry developments, competitor activity, emerging technologies, and account-based marketing best practices, adapting campaign strategies to maintain effectiveness and competitiveness.
  • Leverage marketing automation, CRM, account-based marketing, advertising, and analytics platforms to execute, measure, and optimize campaigns.
  • Monitor key performance indicators including campaign engagement, website traffic, solution-request conversions, qualified opportunities, marketing-generated pipeline, revenue contribution, sales-cycle acceleration, and contract value.
  • Contribute to a performance-driven marketing approach focused on generating measurable business outcomes and improving return on marketing investment.
  • Maintain effective relationships with global stakeholders and contribute to continuous improvement of campaign processes, tools, and practices.

  Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience; approximately 3+ years of experience in digital marketing and account-based sales and marketing, particularly campaign management and execution.
  • Proven experience executing and optimizing successful B2B digital marketing or ABM campaigns, ideally within a complex or global enterprise environment.
  • Good understanding of B2B demand-generation principles and the ability to connect marketing activities with pipeline and revenue objectives.
  • Strong knowledge of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Demandbase, and email marketing technologies.
  • Experience with marketing automation platforms such as Pardot, Marketo, or HubSpot and CRM systems such as Salesforce is preferred.
  • Ability to interpret marketing performance data, understand key metrics, identify trends, and translate insights into actionable campaign improvements.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities while meeting deadlines.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively across global, multicultural, and cross-functional teams.
  • Natural curiosity, strong problem-solving abilities, and enthusiasm for adopting new technologies and marketing approaches.
  • Ability to work independently, self-organize, prioritize effectively, and maintain a strong execution focus in a fast-paced environment.
  • Comfortable working remotely and collaborating across international teams, cultures, and time zones.
  • A proactive, adaptable, and results-oriented mindset with a strong “get-it-done” attitude.

  Benefits:

  • Fully remote work opportunity within India.
  • Opportunity to work on global B2B marketing initiatives and enterprise-level account-based campaigns.
  • Exposure to diverse international teams, clients, industries, and marketing challenges.
  • Learning, development, and career advancement opportunities within a global organization.
  • Access to established marketing technologies, processes, and high-output tools designed to improve efficiency.
  • Collaborative and inclusive workplace culture that encourages entrepreneurship, teamwork, and professional growth.
  • Opportunities to develop expertise in digital marketing, ABM, demand generation, marketing analytics, and marketing automation.
  • Strong focus on work-life balance and employee development.
  • Opportunities to participate in the organization’s broader employee recognition and reward programs.
  • Global career exposure and opportunities to develop a broader international business perspective.