Senior Social Media Specialist

What Are We Looking For?

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

What Will You Do?

As a Senior Social Media Specialist, you will be tasked with driving new and emerging strategies for the company's social programs — with a particular emphasis on content creation and bringing fresh, culture-forward thinking from consumer, sports, and political media into the cybersecurity space. This position will play a key role in shaping SentinelOne’s voice and online brand. The ideal candidate is a standout content creator — someone who instinctively knows how to make an audience stop scrolling — with direct experience in B2C and B2B social media management.

Primary responsibilities include:

• Create compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity
• Drive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performs
• Community engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystem
• Experimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagement
• Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaigns

What Skills and Knowledge Will You Bring?

Ideal candidates will have:

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
• 3–5 years of experience